Stephen is a passionate leader dedicated to building exceptional organizations. As the Sr. Director of Engineering Operations at Topcon Positioning Systems, he has a proven track record in successfully managing international engineering teams and projects, excelling in cross-site management.

Driven by a commitment to effective communication, process development, standardization, and reporting, Stephen aims to foster a global culture of innovation. His goal is to maximize company success by bringing together these essential building blocks.

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Sebastian is the Director of Content Engineering and Content Operations at Mayo Clinic. He believes strongly in Mayo Clinic’s core value, the needs of the patient come first, and he is passionate about building a better tomorrow through structured content. Standardization can be achieved through content models and robust metadata, ensuring that humans and machines can repeatably depend on the shape and pattern of their content.

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Brian is a Client Technology Director supporting Global Assurance at Ernst & Young USA (EY). During Brian’s 10-year tenure at EY, he has helped several G360 clients implement artificial intelligence solutions centered around search and chatbots. Brian is currently responsible for the implementation of AEM Guides for EY knowledge applications. Brian has a BS degree in chemistry from Hope College in Holland, MI, with over 20 years of industry experience working with technology. Brian’s favorite hobbies include smart home automation, where he is currently learning to make his own intelligent home products leveraging a combination of 3D printing and the Arduino IoT platform.

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Shannon is an Associate Director in Global Assurance Digital Implementation at Ernst & USA (EY). Since joining EY, she has helped develop a variety of digital knowledge platforms, but her primary focus has been content publishing for authoritative guidance and methodology. Shannon is part of the business product management team, where she is responsible for developing business requirements for content management systems. She has been instrumental in developing several innovative publishing processes. Shannon has an MA in English and over 25 years of experience working in digital editing, publishing, and technology. She enjoys hiking and volunteers for the Arthritis Foundation and the Vasculitis Foundation, focusing on technology and paediatric content.

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Eeshita Grover leads digital content marketing strategies and early adopter programs for the SDN product line at Cisco. She has created and implemented processes for content generation to deliver materials to brand managers, demand generation teams, customer experience, and sales teams. Eeshita has managed, executed, and impacted content presentation, maintenance, and delivery of content to Cisco.com. In addition to experience in teaching technical writing, Eeshita has also managed large teams of 75+ content professionals and managers.

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Pragyanam is responsible for driving strategy, architecture, and execution of the cisco.com platform. This involves working with marketing, services, and the support & documentation team to develop solutions to improve customer experiences and increase lead conversions.

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Alex Price is the Technical Communications Tools Development Lead at Broadcom. With extensive experience as a Technical Communications Manager and Staff Technical Writer, Alex excels in building strong partnerships among content authors, subject matter experts, and customers.

He excels in streamlining content creation and delivery processes with a keen focus on customer centricity. Alex has years of expertise in effectively organizing and driving multiple content projects simultaneously, ensuring efficient and high-quality outcomes.

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Sebastian Fuhrer is the Director of Content Engineering and Content Operations at Mayo Clinic. He believes strongly in Mayo Clinic’s core value, the needs of the patient come first, and he is passionate about building a better tomorrow through structured content. Standardization can be achieved through content models and robust metadata, ensuring that humans and machines can repeatably depend on the shape and pattern of their content.

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Samantha Azzarello is the Head of Content Strategy based in New York. She is a lead in the digital transformation of research distribution channels for institutional clients of J.P.Morgan. She also publishes research that synthesizes and curates views related to economics and financial markets from thought leaders across Global Research. Previously Sam was a cross-asset strategist at J.P Morgan Asset Management, and prior to joining J.P. Morgan worked in the Chief Investment Office of Bank of America and as an economist at CME group. She holds a BA in Economics from the University of Toronto and a MA in Economics from New York University.

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Kannan Balakrishnan is a seasoned technology executive and leader with extensive experience in leading businesses and IT organizations. He serves under executive, board level management and IT leadership roles. He has been very successful in developing digital technology strategies, building 3-year digital IT roadmap and implementing them. He has spearheaded digital transformation and functional transformation for large corporates. Kannan has IT and domain expertise in the B2B, B2C and D2C ecommerce business models. He has delivered value to many mid to large size organizations by selecting platforms, negotiating with partners, executing several turnkey digital technology initiatives and leading innovations. His leadership in digital sales and marketing technologies includes strategizing the digital foundations & platforms and implementing the PIM/PDM, DAM, CMS, eComm, CRM and Marketing Automation platforms over a very short time to market. His accomplishments in ecommerce include innovating QR Code shopping, building multi-site / multi-tenant platforms and launching many ecommerce portals with enhanced customer experience through real time integrations with identity management, payment, shipping, tax, POS and ERP platforms/applications. He is an innovator and contributor to AI and breakthrough innovations in retail/ecommerce and insurance industries. Kannan has very strong interests in philanthropy and participates in community service projects.

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Stefan’s mission is to inspire enterprises and technical writers around the world and show how to create compelling technical communication content with the Adobe Technical Communication tools.

He is also a certified Quality Management Professional (TÜV), ISO 9001 / EN 15038 auditor, ISO 31000 Risk Management expert, and Six Sigma Champion. As a sought-after keynote speaker and moderator at conferences around the world, he travels around the globe half of the year. Besides that, he has been the European Ambassador for the Globalization and Localization Association (GALA) for many years, a member of the tekom Conference Advisory Board for several years and is now a member of the tekom iiRDS working group for Intelligent Information and member of the OASIS DITA Adoption Committee.

In 2016, Stefan Gentz was awarded by MindTouch as one of the Top 25 Leading Content Strategist Influencers in the world and as one of the Top 25 Content Experience Influencers in the world in 2017.

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Vivek heads Product Management and Engineering functions for Adobe's Technical Communication and eLearning solutions. He is responsible for the product roadmap, engineering development and customer success.

Vivek brings over 25 years of expertise in the technology industry, with extensive experience of working on multiple product lines.

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Bernard Aschwanden in his own words: “Anyone had the joy (?) of building your own home? I have. My wife and I built a log home. We were involved in planning the structure, scoping materials, layout, and design. We had to budget, meet stakeholders, interact with various subject matter experts and were onsite weekly to ensure things went as planned. The result? Well, we moved in during the pandemic and love it! The same workflows apply to how I work with clients. Hands on. Interactive. Eye-on-the-prize. Monitor the budget. Keep everyone informed. Let the experts do what they do best. When I’m included in your projects, we work together and develop a strategy, put a plan in place, execute to the plan, and keep you included along the way. We don’t just ‘work with AEM, DITA, and content,’ but make sure that content finds the right home and that your readers, your authors, and all the people involved can find the answers they need. We do it right the first time.”

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Greg is a Solution Architect at Broadcom and has been instrumental in delivering exceptional customer experiences with digital content.

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Saibal Bhattacharjee has been with Adobe for more than 15+ years now, and is currently the Director of Marketing in the Digital Advertising, Learning & Publishing business unit. In his current role, Saibal oversees GTM and business strategy for a diverse product portfolio in Adobe – ranging from market-leading cloud-native component content management system (Adobe Experience Manager Guides), advertising & subscription monetization products for connected multiscreen TV platforms, content authoring and publishing desktop apps (Adobe FrameMaker, Adobe RoboHelp), to print & scan solutions that power Office and Commercial printers, etc. Saibal holds a B.E. degree from Jadavpur University, Kolkata and an M.B.A. degree from Faculty of Management Studies, University of Delhi.

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Divraj leads the consulting and customer success function for Adobe’s CCMS offering –Adobe Experience Manager Guides. He has over 15 years of software development and technical management experience. Divraj is a seasoned expert in the field of content management and has years of experience working on various WCMS systems and enterprise solutions. He has worked on various software products spanning different technologies involving mobile-web, analytics, personalization, social applicable to several domains like finance, marketing, retail, and healthcare.

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With over 8 years of experience delivering impactful product solutions, Manik specializes in bridging customer needs with business objectives to create products that resonate, scale, and drive growth. His expertise spans both B2B and B2C products, equipping him with a unique perspective on customer behaviour, market dynamics, and the art of crafting winning strategies.

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Sarah O’Keefe, Chief Executive Officer, founded Scriptorium Publishing in 1997 to work at the intersection of content, technology, and publishing. Scriptorium optimizes content operations for global companies. The key focus is solving complex content challenges, such as breaking down content silos and removing friction and waste from the content lifecycle. Sarah identifies and assesses new trends and their effects on the industry. Her analysis is widely followed on Scriptorium’s blog and in other publications. As an experienced public speaker, she is in demand at conferences worldwide. Sarah holds a BA from Duke University and is bilingual in English and German.

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Leroy Steinbacher is a Senior Solutions Consultant for Technical Communication at Adobe based in Wisconsin, USA. He comes from a strong background in technical communication with a focus on structured content management and stylesheet development. As an information architect, Leroy has worked on several DITA migration projects using various tools and content management stacks. As a solution consultant for Adobe Experience Manager Guides, Leroy currently helps content teams by identifying and demonstrating workflows for developing, managing, and delivering content.

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Rohit Bansal is a principal product marketing manager at Adobe, leading global go-to-market strategy for Adobe Experience Manager Guides. With over fifteen years of experience, Rohit has led marketing for product and services firms in the B2B domain and managed key functions like product marketing, digital marketing, thought leadership, demand generation, and partner relations. A passionate data-driven marketer, he is also a big advocate of the customer experience.

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Gautam Hariharan is a seasoned product leader with over 15 years of experience in the digital industry. He is driven by a passion for crafting innovative solutions that prioritize user needs while aligning with business objectives. He has a proven track record in building products from inception to launch (0 to 1) and effectively scaling them from infancy to maturity (1 to n). Over the past decade, Gautam has been instrumental in developing innovative products for online marketplaces and enterprise SaaS customers across India and Southeast Asia.

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Sirsendu is a Product Marketing Manager for Adobe’s technical communication products and enterprise solutions. With over eight years of experience in the B2B SaaS domain, he has worked across various marketing functions, including product marketing, content creation, digital marketing, social media, and demand generation. Sirsendu is adept at blending data-driven insights with the art of storytelling to effectively communicate value to customers. He is passionate about culinary arts, hiking, and Bengali retro music.

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Mike is a seasoned expert in creating transformative digital experiences for global organizations. With over 20 years of experience, he specializes in enabling companies to deliver the right content to the right people, at the right time, and in the right format. As a passionate advocate for structured content and digital innovation, Mike has helped numerous companies delight their customers, empower their teams, and achieve measurable business outcomes. In his current role at Adobe, he focuses on equipping organizations with strategies and technologies like Adobe Experience Manager Guides to revolutionize content management, structuring, and delivery. Throughout his career, Mike has worn many hats, including roles in instructional design, product management, solutions consulting, and executive leadership. This diverse background allows him to align complex organizational goals with powerful solutions, driving efficiency, scalability, and innovation. Mike is particularly excited about the intersection of structured content and AI, where he sees immense potential for organizations to unlock new capabilities by providing the knowledge and context needed to fuel the future of intelligent systems.

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As Chief Strategy Officer at Content Bloom, I bring over 25 years of experience helping global enterprises achieve digital success by balancing technology ecosystems, reducing costs, enhancing efficiency, and driving scalable growth across brands and languages. At the core of my approach is the Elevate DX Framework, which integrates DXS (Digital Strategy) and DXE (Digital Engineering) to deliver measurable outcomes. Leveraging tools like Component Content Management Systems (CCMS), I enable organizations to streamline workflows, centralize content, and scale efficiently while ensuring consistency and compliance. By aligning strategy with execution through the "5 P's" (People, Processes, Platforms, Performance, and Protection), I help enterprises navigate complexity, mitigate risks, and unlock sustainable growth, empowering them to achieve long-term transformative change in a dynamic digital landscape.

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Dhilip is the Global Solutions Partner Manager at Adobe. He has over 22 years of industry experience across a spectrum of roles like engineering, product management, and technology implementation and has previously worked in companies like Wipro and Microsoft. He has managed large-scale technology programs like SAP and Siebel to running Global Engineering Operations culminating in product management in Microsoft over the last eight years. Dhilip loves to cut across multiple teams like design, research, marketing, and sales to deliver a great product experience, mentors budding product managers, and has been an active speaker in forums like NASSCOM CIO conclaves.

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Shankar Krishnan is the co-founder and CEO of Hashout Technologies, a company dedicated to delivering cutting-edge digital experience solutions, accelerator tools, and integration services. Since its inception in November 2017, Hashout has been helping enterprises across various industries significantly expand their digital footprint by creating engaging and compelling customer experiences across all channels and touchpoints. In his role at Hashout, Shankar provides strategic direction to build a long-term, stable company while ensuring that Hashout consistently delivers excellence in its work. Shankar is a tech leader who comes with 20+ years of experience working in various technology firms and prior to founding Hashout, he served as a Senior Manager of Software Engineering at Citrix. During his tenure at Citrix, he was responsible for the Citrix Self-Service platforms built on Adobe Experience Manager, Google Cloud Platform, and other open-source technologies. He successfully built and engaged a highly skilled web engineering team, overseeing backend, frontend, quality, and DevOps functions. [Your Name] drove engineering best practices across the group, including microservices, continuous delivery, test-driven development, and automation.

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With nearly three decades of expertise in technical communication, Susanna Carlisi has emerged as a seasoned Senior Information Architect. Her journey began in roles ranging from technical writer to content strategist, culminating in her current position at Precision Content. Susanna’s passion for information architecture ignited as she delved into template design and single-sourcing processes, ultimately making her a self-taught authority in DITA and AEM Guides. Throughout her career, Susanna has been instrumental in facilitating the adoption of DITA and Precision Content DITA across numerous teams. She has led implementations of DITA authoring solutions and CCMS, showcasing her proficiency in content modeling, reuse strategies, templates, and governance frameworks. Beyond technical expertise, Susanna excels in guiding organizations to achieve their Content Ops Maturity goals through strategic planning encompassing content organization, release management, and translation strategies. With a commitment to continuous learning and a passion for sharing her knowledge, Susanna embodies a superpower of transforming complex technical concepts into accessible and actionable strategies for success.

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Vinod Gupta is the engineering leader for Adobe Technical Communication products at Adobe. With 17+ years of industry experience, he is a seasoned technical leader who excels in managing multiple product teams while developing and delivering large-scale systems.

Vinod graduated from IIT Roorkee. Vinod is a hands-on leader with expertise in product development, design, architecture, support, and management. He is adept at leading highly efficient teams to deliver scalable systems with quality and agility and drive engineering goals and strategies to success.

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In 1990 Julian formed Mekon to capitalise on the growing demand for technical document solutions. Starting in FrameMaker and now majoring on the implementation of AEM Guides across a wide range of industries, Julian continues to have a keen interest in DITA and S1000D content standards.

Now heading up part of the Contiem group with over 300 staff worldwide, Julian’s responsibilities include European, Indian, and Australian operations, managing a team of senior consultants and software integrators dedicated to content operations in the component content marketplace.

Julian is an aerobatic flying instructor and twice British Advanced Aerobatic Champion.

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