On-demand Sessions
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Day 1 - Sunday, March 16
Time
Session
7:00 - 8:30 am
Registration (Venetian Ballroom D, Level 2) and Breakfast (Marcello 4503, Level 4)
8:30 – 9:00 am
Opening Keynote
Meet the Adobe team and learn about the latest trends in content management
9:00 – 9:45 am
Product Roadmap
Peak into future product capabilities and how it would align to your business use cases
9:45 – 10:30 am
Customer Showcase
How EY uses Adobe Experience Manager Guides to drive evolution of its Global Assurance Knowledge content and create GenAI-enabled experiences
Brian R. Scordinsky, Client Technology Director, EY

Shannon Waida, Associate Director, Ernst & Young
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About this Session
Learn how EY uses DITA to manage the ongoing development of EY’s knowledge base of structured content to support Global Assurance Knowledge applications such as EY Atlas. EY’s assurance services are complex – ranging from Audit, Financial Accounting Advisory Services (FAAS) to Forensic & Integrity Services. Their mission to serve the public interest, improve decision-making, and create sustainable value for stakeholders requires a robust knowledge management system. And that’s where structured content and Adobe Experience Manager Guides come in. This session helps fellow colleagues understand EY’s journey, combining theory with hands-on experience to provide attendees with actionable insights. You will learn how structured content management increases efficiency, promotes transparency, and shapes the future of knowledge management in auditing. Get a glimpse of how Adobe Experience Manager Guides is revolutionizing how EY handles its vast reservoir of information and leverages GenAI for search and summarization. Be prepared to experience first-hand how these innovative methods are shaping the future of knowledge management at one of the world’s leading professional services firms.
- Key takeaways
- Explore the potential of structured content for Global Assurance Knowledge content.
- Deep dive into examples of content reuse and how conrefs are employed to achieve EY blended content concept.
- Learn from the rich experiences of industry experts who are successfully navigating the digital transformation journey.
- Discover actionable strategies to leverage structured content in your organization’s knowledge management.
10:30 – 11:00 am
Coffee Break & Networking
11:00 – 11:45 am
Customer Showcase
How Topcon reengineered content for the future: From PDF Manuals to Dynamic Solutions
Stephen Rosenegger, Sr. Director of Engineering Operations at Topcon Positioning Systems
Bernard Aschwanden, Principal AEM Guides Technologist, CCMS Kickstart
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11:45 am – 12:30 pm
Customer Showcase
Transforming Health Education Content: Mayo Clinic's journey to a seamless content ecosystem with Adobe Experience Manager Guides and Adobe Workfront
Sebastian Fuhrer, Director of Content Engineering & Operations, Mayo Clinic
Susanna Carlisi, Senior Information Architect, Precision Content
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12:30 – 2:00 pm
Lunch
2:00 – 2:30 pm
Panel Discussion
Learning & Development and Tech Docs: Two Separate Worlds or a Unified Future?
Hosted by: Saibal Bhattacharjee, Director, Marketing, Adobe
Guests:
Sarah O’Keefe, CEO, Scriptorium
Mike Buoy, Sr. Solutions Consultant, Adobe
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2:30 – 3:00 pm
Fireside Chat
Broadcom and CCMS Kickstart (Partner)
The Power of One Source: Driving Global SaaS Success with Unified Content
Hosted by: Rohit Bansal, Principal Product Marketing Manager, Adobe
Guests:
Alex Price, Technical Communications Tools Development Lead, Broadcom
Bernard Aschwanden, Principal AEM Guides Technologist, CCMS Kickstart
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3:00 – 3:30 pm
Product Showcase
Explore the newly released AI features in Experience Manager Guides and some cool new upcoming capabilities
3:30 - 4:00 pm
Coffee Break & Networking
4:00 – 4:30 pm
Product Showcase
Transform learning content experience: Get a sneak peek of the new upcoming capability for creating SCORM-compliant output for learning content and publishing with a single-click to leading LMSs like Adobe Learning Manager
4:30 – 5:00 pm
Product Showcase
Streamline work management: See firsthand how the new integration with Adobe Workfront simplifies content lifecycle management for admins and project managers.
Manik Bhalla, Senior Product Manager, Adobe
Vinod Gupta, Sr. Engineering Manager, Adobe
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5:30 – 8:30 pm
Adobe Cocktail & Networking Reception
Day 2 - Monday, March 17
Time
Session
7:00 - 8:30 am
Breakfast
8:30 – 9:00 am
Keynote
Five lessons from crafting an Enterprise Content Strategy for a Financial Giant
9:00 – 9:45 pm
Product Showcase
Craft next-gen delivery experiences for web and print with easy to adapt, feature rich templates
9:45 – 10:30 am
Customer Showcase
How Cisco’s Technical Communication team impacts product adoption with article-based authoring and publishing in Adobe Experience Manager Guides
Eeshita Grover, Sr. Director, Content Design & Strategy, Cisco

Pragyanam Tewari, Director, Cisco.com Engineering, Cisco
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About this Session
With countless media vying for Cisco’s customers’ online attention, every author is challenged with creating sophisticated, chunked, easy to absorb content which positively impacts user sentiment. Cisco’s Technical Communication team’s content has followed the book and chapter paradigm for over two decades. To address challenges such as reduced attention spans, zero downtime, and time to value and service a growing appetite for small, bite-sized, chunked content, Cisco changed its approach from authoring long-form content to snackable articles.
- Key takeaways
- What led to the mindset shift from long-form content
- How articles-based authoring leads to favorable customer satisfaction scores
- How Adobe Experience Manager Guides makes this experience possible.
10:30 – 11:00 am
Coffee Break & Networking
11:00 – 11:45 am
Customer Showcase
How Broadcom leverages Adobe Experience Manager Guides to drive content migration at scale
Alex Price, Technical Communications Tools Development Lead, Broadcom

Greg Kalten, Solution Architect, Broadcom
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11:45 am – 12:30 pm
Product Showcase
5 power features in Adobe Experience Manager Guides that can turbocharge your Content Supply Chain.
Divraj Singh, Sr. Manager, Solutions Consulting, Adobe

Leroy Steinbacher, Sr. Solutions Consultant, Adobe
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12:30 – 2:00 pm
Lunch
2:00 – 2:30 pm
Panel Discussion
The Future of Regulatory Content Management: Trends and Predictions
Hosted by: Stefan Gentz, Principal Evangelist, Adobe
Guests:
Julian Murfit, Sr Managing Director, Contiem Ltd.

Andy Iddon, Chief Strategy Officer, Content Bloom
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2:30 – 3:00 pm
Fireside Chat
Cloud Software Group and Hashout (Partner)
Unifying Content and Customer Experience: Consolidating multiple tools and platforms with Adobe Experience Manager Guides
Hosted by: Dhilip K, Head of Strategic Partnerships - Learning & Publishing Products, Adobe
Guests:
Shankar Krishnan, CEO, Hashout Technologies
Kannan Balakrishnan, IT Director, Marketing Technologies and Enterprise Application Integration, Citrix
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3:00 – 3:30 pm
Product Showcase
Supercharge your productivity: See how the next-gen user interface enhances usability and simplifies access for all
Gautam Hariharan, Group Product Manager, Adobe
Manik Bhalla, Senior Product Manager, Adobe
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3:30 - 4:00 pm