On-demand Sessions  

Day 1 - Sunday, March 16

Time

Session

7:00 - 8:30 am

Registration (Venetian Ballroom D, Level 2) and Breakfast (Marcello 4503, Level 4)

8:30 – 9:00 am

Opening Keynote

Meet the Adobe team and learn about the latest trends in content management

Stefan Gentz, Principal Evangelist, Adobe

 

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9:00 – 9:45 am

Product Roadmap

Peak into future product capabilities and how it would align to your business use cases

Vivek Kumar, Sr. Director of Products, Adobe

 

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9:45 – 10:30 am

Customer Showcase

How EY uses Adobe Experience Manager Guides to drive evolution of its Global Assurance Knowledge content and create GenAI-enabled experiences

Brian R. Scordinsky, Client Technology Director, EY

Shannon Waida, Associate Director, Ernst & Young

 

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About this Session

Learn how EY uses DITA to manage the ongoing development of EY’s knowledge base of structured content to support Global Assurance Knowledge applications such as EY Atlas.  EY’s assurance services are complex – ranging from Audit, Financial Accounting Advisory Services (FAAS) to Forensic & Integrity Services. Their mission to serve the public interest, improve decision-making, and create sustainable value for stakeholders requires a robust knowledge management system. And that’s where structured content and Adobe Experience Manager Guides come in.  This session helps fellow colleagues understand EY’s journey, combining theory with hands-on experience to provide attendees with actionable insights. You will learn how structured content management increases efficiency, promotes transparency, and shapes the future of knowledge management in auditing. Get a glimpse of how Adobe Experience Manager Guides is revolutionizing how EY handles its vast reservoir of information and leverages GenAI for search and summarization. Be prepared to experience first-hand how these innovative methods are shaping the future of knowledge management at one of the world’s leading professional services firms.

    Key takeaways
  • Explore the potential of structured content for Global Assurance Knowledge content.
  • Deep dive into examples of content reuse and how conrefs are employed to achieve EY blended content concept.
  • Learn from the rich experiences of industry experts who are successfully navigating the digital transformation journey.
  • Discover actionable strategies to leverage structured content in your organization’s knowledge management.

10:30 – 11:00 am

Coffee Break & Networking

11:00 – 11:45 am

Customer Showcase

How Topcon reengineered content for the future: From PDF Manuals to Dynamic Solutions

Stephen Rosenegger, Sr. Director of Engineering Operations at Topcon Positioning Systems

Bernard Aschwanden, Principal AEM Guides Technologist, CCMS Kickstart

 

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About this Session

Topcon saw the future of content as a seamless, unified experience for a global and multilingual audience. By focusing on strategy, collaboration, and advanced workflows, they implemented a content system that integrates both PDF and Sites publishing for faster global delivery.

    Key takeaways
  • Explore how Topcon moved from volumes of PDF manuals to topic-based content solutions.
  • How they built a scalable strategy, reworked legacy content, and implemented efficient workflows to future-proof their content operations while driving measurable business results.

11:45 am – 12:30 pm

Customer Showcase

Transforming Health Education Content: Mayo Clinic's journey to a seamless content ecosystem with Adobe Experience Manager Guides and Adobe Workfront

Sebastian Fuhrer, Director of Content Engineering & Operations, Mayo Clinic

Susanna Carlisi, Senior Information Architect, Precision Content

 

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About this Session

Mayo Clinic’s content transformation journey is just beginning. The vision for the future is one of streamlined content creation, better integration with Adobe’s solutions – Experience Manager Guides, Experience Manager Sites, and Workfront; and a flexible content ecosystem that drives innovation while maintaining scalability. Mayo Clinic’s health education content is part of their trusted brand, and because the content is the product, transformation must be managed with caution. From transformation into structured content, all the way to development of omni-channel publication capabilities, content delivered to patients and consumers must be near-perfect in all mediums. Mayo’s content creators traditionally work in MS Word but are making the brave transition into the world of structured content. Mayo’s content lifecycle is necessarily complex, requiring customizations to support its content, its content creators, and its physicians who review the content. Join Sebastian and Susanna as they talk about Mayo Clinic’s unique challenges and share where they are on their journey. See what aspects of change management Mayo is leaning into, how Mayo is leveraging their relationship with Adobe and vendor partners like Precision Content to optimize Experience Manager Guides and Workfront to build a better content supply chain supporting writers and reviewers.

    Key takeaways
  • Find out more about how Mayo will use Adobe Workfront both in and outside of AEM Guides.
  • Hear about how collaboration with Adobe through pilot opportunities can fast-track your roadmap.
  • Learn about how Mayo shifted their strategic approach around user and system capability development, focusing on deeper discovery of the powerful capabilities AEM Guides has out of the box, before committing to customization
  • Take away valuable lessons on the importance of training, supporting authors, and effective change management to ensure smoother transitions.

12:30 – 2:00 pm

Lunch

2:00 – 2:30 pm

Panel Discussion

Learning & Development and Tech Docs: Two Separate Worlds or a Unified Future?

Hosted by: Saibal Bhattacharjee, Director, Marketing, Adobe

Guests:

Sarah O’Keefe, CEO, Scriptorium

Mike Buoy, Sr. Solutions Consultant, Adobe

 

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About this Session

Traditionally, Learning & Development (L&D) and Technical Documentation (Tech Docs) have had differing views on content creation, often leading to a reluctance to leverage existing materials. This session explores if organizations can help bridge the gap between L&D and Tech Docs by adopting structured content practices for content creation and management thus ensuring consistency, reusability, and scalability of learning resources. And, whether the traditional separation between L&D and Tech Docs is holding things back. Embracing structured content might not just a trend but rather a necessity for future-proofing our educational strategies!

2:30 – 3:00 pm

Fireside Chat

Broadcom and CCMS Kickstart (Partner)

The Power of One Source: Driving Global SaaS Success with Unified Content

Hosted by: Rohit Bansal, Principal Product Marketing Manager, Adobe

Guests:

Alex Price, Technical Communications Tools Development Lead, Broadcom

Bernard Aschwanden, Principal AEM Guides Technologist, CCMS Kickstart

 

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About this Session

For Broadcom, growth through acquisition includes product technical documentation—it’s a critical enabler of their business. With millions of topics spanning 100s of products, their streamlined content approach ensures fast, accurate updates to software documentation, perfectly suited to the ever-evolving SaaS landscape. By transitioning disparate assets—spanning Word, DITA, and Markdown into a single source of trusted content, Broadcom has streamlined publishing workflows and empowered teams to deliver accurate, multilingual content across platforms.

    Key takeaways
  • What is the role of content in powering Broadcom’s business growth.
  • How to streamline operations across acquisitions.
  • How to set the stage for the next chapter in SaaS excellence.

3:00 – 3:30 pm

Product Showcase

Explore the newly released AI features in Experience Manager Guides and some cool new upcoming capabilities

Stefan Gentz, Principal Evangelist, Adobe

 

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About this Session

See how cutting-edge AI features in Experience Manager Guides can transform content creation and enhance the user experience. Discover how AI can boost your authoring productivity, improve your content reuse, and enhance the experience for content consumers. This session is perfect for anyone looking to integrate AI into their content strategy and optimize both authoring and user experiences. 

    Key takeaways
  • How to leverage smart content reuse for increased content efficiency and consistency.
  • Explore the AI-powered authoring assistant to streamline writing.
  • Use AI to provide Conversational Search experiences for enhanced content discovery.How AI-driven in-app help can help you to get the best out of Experience Manager Guides.

3:30 - 4:00 pm

Coffee Break & Networking

4:00 – 4:30 pm

Product Showcase

Transform learning content experience: Get a sneak peek of the new upcoming capability for creating SCORM-compliant output for learning content and publishing with a single-click to leading LMSs like Adobe Learning Manager

Vivek Kumar, Sr. Director of Products, Adobe

 

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    Key takeaways
  • Discover how you can seamlessly reuse documentation, accelerate authoring of learning content with templates, and engage learners through interactive elements like quizzes.
  • Learn how this will empower your teams to efficiently create and deliver impactful learning experiences 

4:30 – 5:00 pm

Product Showcase

Streamline work management: See firsthand how the new integration with Adobe Workfront simplifies content lifecycle management for admins and project managers.

Manik Bhalla, Senior Product Manager, Adobe

Vinod Gupta, Sr. Engineering Manager, Adobe

 

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    Key takeaways
  • Understand how content professionals can always keep track of their work.
  • Discover how to do efficient project and work management to ensure smooth project deliveries.

5:30 – 8:30 pm

Adobe Cocktail & Networking Reception

Day 2 - Monday, March 17

Time

Session

7:00 - 8:30 am

Breakfast

8:30 – 9:00 am

Keynote

Five lessons from crafting an Enterprise Content Strategy for a Financial Giant

Samantha Azzarello, Head of Content Strategy at J.P.Morgan Global Research

 

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9:00 – 9:45 pm

Product Showcase

Craft next-gen delivery experiences for web and print with easy to adapt, feature rich templates

Divraj Singh, Senior Manager, Solutions Consulting, Adobe

 

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    Key takeaways
  • Explore Adobe Experience Manager Sites publishing capabilities (new engine and new options), featuring easy-to-use template editing and see use of core components to enable core capabilities and achieve optimal performance
  • Understand what kind of performance, feature, scalability options are exposed with the new additions for web and print output

9:45 – 10:30 am

Customer Showcase

How Cisco’s Technical Communication team impacts product adoption with article-based authoring and publishing in Adobe Experience Manager Guides

Eeshita Grover, Sr. Director, Content Design & Strategy, Cisco

Pragyanam Tewari, Director, Cisco.com Engineering, Cisco

 

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About this Session

With countless media vying for Cisco’s customers’ online attention, every author is challenged with creating sophisticated, chunked, easy to absorb content which positively impacts user sentiment. Cisco’s Technical Communication team’s content has followed the book and chapter paradigm for over two decades. To address challenges such as reduced attention spans, zero downtime, and time to value and service a growing appetite for small, bite-sized, chunked content, Cisco changed its approach from authoring long-form content to snackable articles.

    Key takeaways
  • What led to the mindset shift from long-form content
  • How articles-based authoring leads to favorable customer satisfaction scores
  • How Adobe Experience Manager Guides makes this experience possible.

10:30 – 11:00 am

Coffee Break & Networking

11:00 – 11:45 am

Customer Showcase

How Broadcom leverages Adobe Experience Manager Guides to drive content migration at scale

Alex Price, Technical Communications Tools Development Lead, Broadcom

Greg Kalten, Solution Architect, Broadcom

 

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About this Session

    Key takeaways
  • How they used the Adobe API to migrate DITA content while preserving content reuse.
  • How Broadcom navigated the VMware acquisition by tying two AEM instances together into one website and migrated 100s of thousands of DITA topics and maps using the AEM API.
  • How this approach enabled Broadcom to preserve content reuse while implementing labels and baselines for the content.

11:45 am – 12:30 pm

Product Showcase

5 power features in Adobe Experience Manager Guides that can turbocharge your Content Supply Chain.

Divraj Singh, Sr. Manager, Solutions Consulting, Adobe

Leroy Steinbacher, Sr. Solutions Consultant, Adobe

 

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12:30 – 2:00 pm

Lunch

2:00 – 2:30 pm

Panel Discussion

The Future of Regulatory Content Management: Trends and Predictions

Hosted by: Stefan Gentz, Principal Evangelist, Adobe

Guests:

Julian Murfit, Sr Managing Director, Contiem Ltd.

Andy Iddon, Chief Strategy Officer, Content Bloom

 

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About this Session

Regulatory content management is set to experience significant changes driven by technological innovations and shifting regulatory requirements. One major trend is the growing use of artificial intelligence (AI) and machine learning (ML) to automate repetitive tasks, improve data accuracy, and anticipate compliance issues. Another important development is the global harmonization of regulatory standards, which will simplify processes and help organizations navigate complex regulatory environments more efficiently. Content authoring and management tools will be at the center of this transformation, providing capabilities for structured content creation, real-time collaboration, and efficient data management. The panel will discuss how organizations can leverage these trends while addressing the associated risks and challenges, ensuring a balanced approach to future regulatory content management.

2:30 – 3:00 pm

Fireside Chat

Cloud Software Group and Hashout (Partner)

Unifying Content and Customer Experience: Consolidating multiple tools and platforms with Adobe Experience Manager Guides

Hosted by: Dhilip K, Head of Strategic Partnerships - Learning & Publishing Products, Adobe

Guests:

Shankar Krishnan, CEO, Hashout Technologies

Kannan Balakrishnan, IT Director, Marketing Technologies and Enterprise Application Integration, Citrix

 

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About this Session

The Cloud Software Group, comprising seven major business units, each with distinct product documentation processes, technology stacks, and end-user experiences, is embarking on a significant consolidation project. Led by the IT department and documentation leaders, this initiative aims to streamline the technological landscape and deliver a seamless, unified experience for customers across all business units.

    Key takeaways
  • Learn about the complexities of managing multiple documentation processes and technology stacks across diverse business units.
  • Discover the strategies and steps involved in consolidating tools and platforms to achieve a unified customer experience.
  • Gain insights into the practical aspects of executing a large-scale consolidation project.
  • Understand how a unified approach enhances the overall customer experience and satisfaction..

3:00 – 3:30 pm

Product Showcase

Supercharge your productivity: See how the next-gen user interface enhances usability and simplifies access for all

Gautam Hariharan, Group Product Manager, Adobe

Manik Bhalla, Senior Product Manager, Adobe

 

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    Key takeaways
  • Explore the newly introduced first-mile landing page and revamped interface.
  • Get a sneak peek at upcoming features designed to elevate your experience.
  • Learn how subject matter experts can effortlessly contribute content.

3:30 - 4:00 pm

Closing Keynote

Closing Keynote

Stefan Gentz, Principal Evangelist, Adobe

 

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