Just ten months into their careers, Hannah and Kate, known as HATE, represented Ireland at Cannes Young Lions. With 24 hours to answer the brief, they walked away with Ireland’s first-ever Gold for Print, and the country’s second Gold ever. They’ll unpack what it’s like to achieve something huge while still feeling like you’ve barely broken into the industry. Walk through the process behind their winning work, how being juniors shaped their approach, and why pretending to know what you’re doing can get in the way of doing something interesting.
Explore:
- How having no expectations took pressure off and let them be braver
- How they recognized the right idea, trusted it, and stopped searching once they’d found it
- Why they didn’t turn to more experienced creatives for validation
- How working as a pair, rather than staying in their copywriter and art director lanes, helped them challenge and build the idea together