Explore how creatives can cut through the noise and use AI more intentionally as a genuine creative partner. Laura Jordan Bambach, Founder and Chief Creative Officer of Uncharted Studio, AI artist, and former D&AD President, shares practical ways to keep our creativity at the heart of our work while using AI to experiment with new creative approaches and bring ambitious ideas to life.
In this session, you’ll discover how to:
- Use AI to extend creative thinking, not replace it
- Build workflows between traditional and new tools to amplify taste, intuition, and originality
- Identify where human judgment matters most in the creative process
- Maintain originality in a world of infinite content
- Create work that reflects your unique perspective and voice, to feel more human, not less