AI may have removed barriers to making things, but it hasn’t replaced the demand for taste, originality, and creative courage. Join two Adobe insiders as they explore AI from different sides of the creative process. Creative technologist Tomasz Opasiński gets hands-on with Photoshop and Firefly workflows that hold up in production without sacrificing craft. Executive Creative Director Dan Fletcher brings lessons from deploying generative AI across global Adobe campaigns, and a playbook of hard-earned insights to protect creative standards. Two perspectives. One candid conversation about what AI means for designers right now.
Learn about:
- Creating commercial artwork using a hybrid creative + AI mindset
- Crafting powerful visual narratives faster with AI, without losing creative integrity
- Lessons from real Adobe campaigns to balance maintaining creative standards with generative AI at scale
- Identifying where human ideas, perspective, and taste still make the biggest difference