Join award-winning logo and visual identity designer James Barnard for a behind-the-scenes look at the creation of a brand identity for one of the internet’s biggest personalities. From the very first inquiry to the final approved logo, you’ll experience the entire creative journey. Discover how this client found James, how the deal was won, and what it’s really like designing for a multi-platform creator with an audience of millions. Through real discovery call footage, sketch explorations, concept development, presentation strategies, and final deliverables, you’ll get an unfiltered look at the challenges and pivotal moments that shaped this project.
James will share:
- How to generate stronger logo concepts and creative directions
- His complete logo and visual identity design process
- Workflow and efficiency tips inside Illustrator, Photoshop, and InDesign
- How to confidently present and sell your work to clients