Explore how branding shapes what people trust, notice, understand, and choose to join. Jessie McGuire, Managing Partner of Thought Matter and 2026 National Design Award winner, will share civic, cultural, nonprofit, and commercial case studies that show how creative work can change outcomes.
In this session, you’ll learn how to:
- Recognize the influence you have as a creative
- Understand how branding shapes trust, attention, and participation
- Build brands that make ideas, institutions, and communities more visible
- Use your creative seat with courage and civic imagination