The future has a nasty habit of showing up early. Join Bill Gardner, founder of LogoLounge.comr and president of Gardner Design, for a provocative and irreverent look beyond today’s AI conversation to where brands and their identities may be headed, the glimmers already hiding in plain sight, and how to start designing for tomorrow before it becomes today.
You’ll discover how to:
- Spot emerging shifts before they become another designer’s case study
- Identify the essential brand signals that must survive increasingly adaptive identities
- Preserve human character in a world of infinite, algorithmically generated sameness
- Rethink the logo as identity moves beyond screens, static systems, and fixed experiences
- Turn some fairly wild speculation into smarter brand decisions you can make tomorrow