Brands today are pulling from the same references, following the same trends, and using the same tools. The result is a growing wave of identities that feel polished but forgettable. Join Jolene Delisle, Creative Director at The Working Assembly, for a conversation about what causes creative sameness and how teams can push past it. This session explores the real pressures shaping modern branding and the practical ways originality can survive inside fast-moving organizations.
You’ll learn:
- Why so many brands are beginning to look and sound alike
- How to create stronger visual and verbal differentiation
- Practical ways to defend originality during the review process
- How creative teams can increase their influence across an organization