When ServiceNow set out to reposition itself from an IT service vendor to the dominant control tower for enterprise AI, they faced a massive strategic hurdle: How do you scale a new brand identity across thousands of global assets without sacrificing speed or integrity? Go behind the scenes with the brand strategy and creative team at ServiceNow and Aaron Finegold, Head of Product Marketing, Adobe, as they deconstruct the exact playbook used to agentically unlock brand integrity and quality at market speed.
You’ll walk away with the strategies to:
- Preserve brand consistency and creative intent: Prevent brand drift and maintain absolute consistency
- Accelerate time-to-market: Bypass traditional review and approval bottlenecks by automating content validation and creation workflows
- Empower the human-in-the-loop: Rally change management around AI-native processes and democratize brand understanding across teams
- Measure strategic ROI: Identify ways brand intelligence impacts cost efficiencies and ability to scale buyer engagement