In a world overflowing with brands, a standout and recognizable visual identity is essential. Join Kristy Campbell, founder of Pink Pony Creative, together with senior graphic designer Ashleigh Connolly for a front row seat to their brand-building process.
In this full-day lab, you’ll use strategy, systems, and storytelling to gain a clear understanding of how to create personality-packed visual identities.
Join Pink Pony Creative and explore:
- An overview of their process from discovery to visual identity
- Logo development rooted in symbolism, focusing on wordmarks
- Translating brand personality into distinctive assets with illustrations
- Briefly touching on designing with intention using color, typography, and layout
- Integrating AI into your workflow thoughtfully
Note: To get the most out of this lab, participants should have a solid working knowledge of Adobe Illustrator, InDesign, and Photoshop.