Join Tom Muller, creative director and founder of award-winning studio helloMuller, for an action-packed session where he shows how graphic design and branding can be used to amplify stories, from comics to video games, TV, and more. See how designing identities and brands for fictional worlds and pop culture can live and breathe in the real world with recent case studies, tons of visuals, and a random movie cameo.
In this technicolor session he’ll share:
- How to take an idea from a sketch to a full pop culture identity
- Why some logos made it, and others didn’t — the art of revisions
- How to look for ideas outside your comfort zone and thinking sideways
- Why sometimes the simplest solution is the strongest one