Adobe MAX - Sessions

Online
All Sessions
Session
Adobe Express
Adobe Workfront
Frame.io
Adobe Firefly
GenStudio
Industry Best Practices
Creative Leadership and Innovation
Branding
Accelerating Creativity with AI
General Audience
Beginner
Intermediate
Advanced
Art/Creative Director
Business Strategist/Owner
Front End Developer
Graphic Designer
Web Designer
IT
Social Media Content Creator
Executive
Marketer
Content Manager
By clicking add to schedule, I agree the Adobe family of companies may share my information with DEPT® to contact me about this session.
Closed captions in English are available in the video player.
Intermediate to Advanced
Include in embedded catalog
Tuesday, Nov 10
1:00 p.m. Tuesday, Nov 10
Scaling creative isn’t just about automation — it’s about strategy, people, and process. After producing over one million assets for brands like eBay, Spotify, and Just Eat, we’ve learned what works — and what definitely doesn’t. This session cuts through the hype to share real lessons on how to scale creative without losing impact, brand integrity, or your sanity.

Key takeaways:
- Scaling creative isn’t just about making more; it’s about making it better.
- Automation doesn’t replace creativity — it amplifies what’s possible.
- The right tools help, but real success comes from a shift in mindset.
Product: Adobe Express, Adobe Workfront, Frame.io, Adobe Firefly, GenStudio
- Tuesday, Nov 101:00 PM - 1:15 PM EST
 
 (6:00 PM - 6:15 PM GMT)
Sponsored Session Information:
By clicking add to schedule, I agree the Adobe family of companies may share my information with DEPT® to contact me about this session.
In person
All Sessions
Creative Park Talk
Not product specific
Industry Best Practices
Creative Leadership and Innovation
Branding
Accelerating Creativity with AI
Beginner
Intermediate
Art/Creative Director
Social Media Content Creator
Marketer
Advertiser
Content Manager
By clicking add to schedule, I agree the Adobe family of companies may share my information with Meta to contact me about this session.
Beginner to Intermediate
Yes
Double Bookable
Yes
3:00 p.m. Wednesday, Nov 11
Wednesday, Nov 11
Creative that sticks isn't an accident.

Meta's Creative Shop shares what they've learned from studying the work that people remember, share, and connect with. From emotion and identity to personalization at scale, discover why the best creative still starts with a great idea, and how today's brands are making those ideas feel personal to millions.

You'll learn:
- What separates memorable creative from forgettable content
- How personalization can strengthen, not dilute, creative ideas
- Practical inspiration for your next campaign, video, or brand story
Product: Not product specific
- Wednesday, Nov 113:00 PM - 3:30 PM EST
 
 (8:00 PM - 8:30 PM GMT)
Sponsored Session Information:
By clicking add to schedule, I agree the Adobe family of companies may share my information with Meta to contact me about this session.
In person
On demand, post event
All Sessions
Session
Not product specific
How To
Branding
General Audience
Art/Creative Director
Graphic Designer
Print Designer
Illustrator
Closed captions in English will be available soon.
General Audience
Yes
Include in embedded catalog
Traditional Techniques
10:00 a.m. Thursday, Nov 12
8:00 a.m. Wednesday, Nov 11
Thursday, Nov 12
Wednesday, Nov 11
, Senior Creative Manager, Smashburger
Discover how to design inside a brand without burning out or selling out. Join Colby Clites, senior creative manager at Smashburger, as he shares real-world lessons from working in-house for national restaurant and consumer brands, and discover how to produce meaningful, effective design work that performs, all while maintaining creative integrity.

In this session, you’ll learn how to:
- Navigate stakeholder feedback and complex approval cycles
- Balance speed and quality in fast-paced environments
- Scale brand systems across high-volume production
- Strengthen your role as a strategic partner within teams
Product: Not product specific
- Wednesday, Nov 118:15 AM - 9:00 AM EST
  
  (1:15 PM - 2:00 PM GMT)
- Thursday, Nov 1210:30 AM - 11:15 AM EST
  
  (3:30 PM - 4:15 PM GMT)
In person
On demand, post event
All Sessions
Session
Not product specific
Running Your Business
Branding
General Audience
Art/Creative Director
Business Strategist/Owner
Graphic Designer
Illustrator
Marketer
Content Manager
Closed captions in English will be available soon.
General Audience
Yes
Include in embedded catalog
Traditional Techniques
Tuesday, Nov 10
10:00 a.m. Thursday, Nov 12
12:00 p.m. Tuesday, Nov 10
Thursday, Nov 12
, Art Director, Paramount
What happens when a brand has to share the spotlight or step outside its usual space? Jessica Cabato, Art Director at Paramount, explores two creative challenges she navigates every day: building co-branded campaigns that bridge entertainment and consumer brands and translating established brand identities into live experiences that feel fresh, memorable, and unmistakably on-brand.

In this session, you’ll discover:
- How to find creative common ground between two distinct brand identities
- Strategies for protecting creative integrity when stakeholders pull in different directions
- How to extend a brand into a live-event experience that is bold, location-aware, and still true to the brand
- Why the best brand work isn’t about compromise — it’s about creative range
Product: Not product specific
- Tuesday, Nov 1012:00 PM - 12:45 PM EST
  
  (5:00 PM - 5:45 PM GMT)
- Thursday, Nov 1210:30 AM - 11:15 AM EST
  
  (3:30 PM - 4:15 PM GMT)
In person
On demand, post event
All Sessions
Session
InDesign
Adobe Express
Cross-app Workflow
Design, Imaging, and Illustration
Branding
Beginner
Intermediate
Art/Creative Director
Graphic Designer
Closed captions in English will be available soon.
Beginner to Intermediate
Yes
Include in embedded catalog
Traditional Techniques
Tuesday, Nov 10
2:00 p.m. Thursday, Nov 12
Thursday, Nov 12
3:00 p.m. Tuesday, Nov 10
, Graphic Designer, Liz Mosley Design
Join branding designer Liz Mosley for an honest, practical look at why most brand guidelines gather digital dust, and how to build ones that don’t. Great branding falls apart not from bad design, but from inconsistent execution. Liz will show you how to create a visual system so clear and accessible that staying on-brand becomes the path of least resistance for everyone on your team.

In this session, Liz will discuss how to:
- Audit and structure your brand guidelines so nothing important gets left out
- Use Adobe InDesign and Adobe Express to build a trusted source for your visual assets
- Apply practical approaches for getting stakeholders to actually follow the guidelines
- Make your brand accessible and usable for colleagues outside the creative team
Product: InDesign, Adobe Express
- Tuesday, Nov 103:30 PM - 4:15 PM EST
  
  (8:30 PM - 9:15 PM GMT)
- Thursday, Nov 122:30 PM - 3:15 PM EST
  
  (7:30 PM - 8:15 PM GMT)
In person
On demand, post event
All Sessions
Session
Creative Cloud
Thought Leadership
Branding
General Audience
Art/Creative Director
Business Strategist/Owner
Graphic Designer
Print Designer
Illustrator
Marketer
Content Manager
Closed captions in English will be available soon.
General Audience
Yes
Include in embedded catalog
Traditional Techniques
5:00 p.m. Tuesday, Nov 10
Tuesday, Nov 10
1:00 p.m. Thursday, Nov 12
Thursday, Nov 12
, Brand Strategist & Creative Leader, Independent
Explore how branding shapes what people trust, notice, understand, and choose to join. Jessie McGuire, Managing Partner of Thought Matter and 2026 National Design Award winner, will share civic, cultural, nonprofit, and commercial case studies that show how creative work can change outcomes.

In this session, you’ll learn how to:
- Recognize the influence you have as a creative
- Understand how branding shapes trust, attention, and participation
- Build brands that make ideas, institutions, and communities more visible
- Use your creative seat with courage and civic imagination
Product: Creative Cloud
- Tuesday, Nov 105:15 PM - 6:00 PM EST
  
  (10:15 PM - 11:00 PM GMT)
- Thursday, Nov 121:00 PM - 1:45 PM EST
  
  (6:00 PM - 6:45 PM GMT)
In person
All Sessions
Preconference Lab
Illustrator
InDesign
Photoshop
Adobe Firefly
How To
Industry Best Practices
Cross-app Workflow
Branding
Intermediate
Art/Creative Director
Business Strategist/Owner
Graphic Designer
Print Designer
Web Designer
Social Media Content Creator
Marketer
Advertiser
Intermediate
Yes
Mac
Traditional Techniques
9:00 a.m. Monday, Nov 09
Monday, Nov 09
, Brand Designer, Founder, Pink Pony Creative
, Senior Graphic Designer, Pink Pony Creative
In a world overflowing with brands, a standout and recognizable visual identity is essential. Join Kristy Campbell, founder of Pink Pony Creative, together with senior graphic designer Ashleigh Connolly for a front row seat to their brand-building process.

In this full-day lab, you’ll use strategy, systems, and storytelling to gain a clear understanding of how to create personality-packed visual identities.

Join Pink Pony Creative and explore:
- An overview of their process from discovery to visual identity
- Logo development rooted in symbolism, focusing on wordmarks
- Translating brand personality into distinctive assets with illustrations
- Briefly touching on designing with intention using color, typography, and layout
- Integrating AI into your workflow thoughtfully
Note: To get the most out of this lab, participants should have a solid working knowledge of Adobe Illustrator, InDesign, and Photoshop.
Product: Illustrator, InDesign, Photoshop, Adobe Firefly
- Monday, Nov 99:00 AM - 5:00 PM EST
  
  (2:00 PM - 10:00 PM GMT)
In person
All Sessions
Session
Adobe Express
How To
Social Media
Design, Imaging, and Illustration
Branding
Creator Economy
Accelerating Creativity with AI
General Audience
Social Media Content Creator
Closed captions in English will be available soon.
General Audience
Yes
AI Supported
Tuesday, Nov 10
1:00 p.m. Tuesday, Nov 10
8:00 a.m. Wednesday, Nov 11
Wednesday, Nov 11
, Founder, ICYMI Newsletter
Social media is evolving at unprecedented speed. Join Lia Haberman, creator economy expert and founder of the ICYMI newsletter, to learn how to stay ahead of platform changes, leverage AI strategically, and grow your audience while maintaining an authentic voice.

You'll learn how to:
- Future-proof your social strategy by anticipating emerging platform trends, adapting to algorithm changes, and building sustainable systems that can evolve alongside the social landscape
- Create content that stands out in an AI-driven world, balancing efficiency and authenticity while using AI tools to accelerate ideation, production, and creative execution
- Reach the next generation of audiences with platform-specific approaches that resonate with Gen Z behaviors, content preferences, and evolving expectations
- Maximize content impact through strategic repurposing, social-first storytelling, and Adobe Express tools that help streamline workflows and extend the reach of your creative work
Product: Adobe Express
- Tuesday, Nov 101:30 PM - 2:15 PM EST
  
  (6:30 PM - 7:15 PM GMT)
- Wednesday, Nov 118:15 AM - 9:00 AM EST
  
  (1:15 PM - 2:00 PM GMT)
Online
All Sessions
Session
Adobe Express
How To
Social Media
Design, Imaging, and Illustration
Branding
Creator Economy
Accelerating Creativity with AI
General Audience
Social Media Content Creator
Closed captions in English are available in the video player.
General Audience
Include in embedded catalog
AI Supported
1:00 p.m. Wednesday, Nov 11
Wednesday, Nov 11
, Founder, ICYMI Newsletter
Social media is evolving at unprecedented speed. Join Lia Haberman, creator economy expert and founder of the ICYMI newsletter, to learn how to stay ahead of platform changes, leverage AI strategically, and grow your audience while maintaining an authentic voice.

You'll learn how to:
- Future-proof your social strategy by anticipating emerging platform trends, adapting to algorithm changes, and building sustainable systems that can evolve alongside the social landscape
- Create content that stands out in an AI-driven world, balancing efficiency and authenticity while using AI tools to accelerate ideation, production, and creative execution
- Reach the next generation of audiences with platform-specific approaches that resonate with Gen Z behaviors, content preferences, and evolving expectations
- Maximize content impact through strategic repurposing, social-first storytelling, and Adobe Express tools that help streamline workflows and extend the reach of your creative work
Product: Adobe Express
- Wednesday, Nov 111:30 PM - 1:45 PM EST
  
  (6:30 PM - 6:45 PM GMT)
In person
All Sessions
Creative Park Talk
Adobe Firefly
Thought Leadership
Creative Leadership and Innovation
Branding
Accelerating Creativity with AI
General Audience
Beginner
Intermediate
Art/Creative Director
Business Strategist/Owner
Educator
Graphic Designer
Motion Designer
Post-Production Professional
Illustrator
Social Media Content Creator
Executive
Marketer
Advertiser
Content Manager
By clicking add to schedule, I agree the Adobe family of companies may share my information with Kling AI to contact me about this session.
Beginner to Intermediate
Yes
Double Bookable
10:00 a.m. Thursday, Nov 12
Thursday, Nov 12
Creative teams are under increasing pressure to produce more high-quality content across more formats, platforms, and audiences. In this session, Kling AI will introduce its latest generative video model and show how AI-powered motion creation can help teams move faster from concept to execution. Through practical industry use cases across film, advertising, social media, e-commerce, entertainment, and brand storytelling, we’ll explore how creators and businesses are using AI video for ideation, pre-visualization, campaign development, and scalable content production. Attendees will leave with a clearer view of how generative video can fit into real creative workflows today and where it is heading next.

Product: Adobe Firefly
- Thursday, Nov 1210:00 AM - 10:30 AM EST
 
 (3:00 PM - 3:30 PM GMT)
Sponsored Session Information:
By clicking add to schedule, I agree the Adobe family of companies may share my information with Kling AI to contact me about this session.
Online
All Sessions
Session
Fresco
Adobe Express
Inspiration
Creative Leadership and Innovation
Photography
Design, Imaging, and Illustration
Branding
General Audience
Art/Creative Director
Business Strategist/Owner
Educator
Graphic Designer
Motion Designer
Post-Production Professional
Print Designer
Web Designer
Illustrator
Social Media Content Creator
Marketer
Advertiser
Content Manager
By clicking add to schedule, I agree the Adobe family of companies may share my information with Pinterest to contact me about this session.
Closed captions in English are available in the video player.
General Audience
Include in embedded catalog
12:00 p.m. Wednesday, Nov 11
Wednesday, Nov 11
, Content Creator
Join Pinterest creator Arianna Cabrera (@yungpicari) for a behind-the-scenes look at how she uses Pinterest throughout her creative process, from inspiration and mood-boarding to publishing polished, scroll-stopping Pins. In this session, Arianna will share how Pinterest serves as both a visual discovery engine and a living portfolio, helping creative professionals develop ideas, showcase their work, and build an authentic brand. Attendees will learn practical tips for creating Pinterest-native content across creative formats, plus simple visual systems that make content more cohesive, save-worthy, and actionable. Using her own artwork and workflow as an example, Arianna will show how to turn inspiration into execution and how tools like Adobe Express can help bring that process to life.
Product: Fresco, Adobe Express
- Wednesday, Nov 1112:00 PM - 12:15 PM EST
 
 (5:00 PM - 5:15 PM GMT)
Sponsored Session Information:
By clicking add to schedule, I agree the Adobe family of companies may share my information with Pinterest to contact me about this session.
Online
All Sessions
Session
Adobe Express
How To
Creative Leadership and Innovation
Branding
Accelerating Creativity with AI
General Audience
Beginner
Social Media Content Creator
Marketer
Advertiser
By clicking add to schedule, I agree the Adobe family of companies may share my information with Meta to contact me about this session.
Closed captions in English are available in the video player.
Include in embedded catalog
Yes
Tuesday, Nov 10
12:00 p.m. Tuesday, Nov 10
, Global Strategy Lead for Reels, Creative Shop, Meta
If nobody stops scrolling, nothing else matters.

Katie Ewer from Meta's Creative Shop unpacks what makes a great hook and why some content earns attention while other content gets skipped. Learn the creative principles behind opening moments that create curiosity, build anticipation, and keep people watching.

Plus, see a practical AI workflow for generating stronger hooks and learn how to measure whether they're actually working.

You'll learn:
- The three jobs every great hook needs to do
- How AI can help spark better creative ideas
- How to improve and measure your hook rate
Product: Adobe Express
- Tuesday, Nov 1012:30 PM - 12:45 PM EST
 
 (5:30 PM - 5:45 PM GMT)
Sponsored Session Information:
By clicking add to schedule, I agree the Adobe family of companies may share my information with Meta to contact me about this session.
Online
All Sessions
Session
Not product specific
Industry Best Practices
Branding
General Audience
Art/Creative Director
Business Strategist/Owner
Graphic Designer
Marketer
Content Manager
Closed captions in English are available in the video player.
General Audience
Include in embedded catalog
AI Supported
Yes
1:00 p.m. Wednesday, Nov 11
Wednesday, Nov 11
, Content Manager, Community-Led Growth, Adobe
A brand isn't lightning in a bottle; it's a well-stocked pantry. The strongest brands aren't built around one brilliant idea. They're filled with ingredients: brand values, personality, communication style, and visual language that can be remixed into something new. In this session Andrew Hochradel, Content Manager for Community-Led Growth at Adobe, breaks down what branding is and why it matters. Branding shapes behavior, creates cues people remember, and builds the context that earns attention and trust.

Join Andrew and explore:
- How to build brands with substance, not just style
- How to create work that brings meaning to the brand
- How brand building can make you a better creative
Product: Not product specific
- Wednesday, Nov 111:00 PM - 1:15 PM EST
  
  (6:00 PM - 6:15 PM GMT)
Online
All Sessions
Session
Not product specific
Industry Best Practices
Branding
Accelerating Creativity with AI
General Audience
Art/Creative Director
Business Strategist/Owner
Graphic Designer
Marketer
Content Manager
Closed captions in English are available in the video player.
General Audience
Include in embedded catalog
AI Forward
Tuesday, Nov 10
2:00 p.m. Tuesday, Nov 10
, Creative Director & Brand Strategist, Ferrgood Studio
Great brands don't happen by accident. They emerge from strategic, intuitive thinking that no AI tool can replicate. Creative director and brand strategist Teresa Ferreira spent seven years as Head of Design at the Financial Times before founding Ferrgood Studio in London. In this session, she takes you inside her Timeless Brand™ methodology and shows how the strategic rigor of corporate brand thinking translates into an agile, AI-integrated studio practice.

Join Teresa to explore:
- Why AI without creative direction produces generic brands
- How corporate brand frameworks apply to any creative context
- What her Timeless Brand™ methodology looks like in practice
- Where human judgment remains non-negotiable in the AI era
Product: Not product specific
- Tuesday, Nov 102:30 PM - 2:45 PM EST
  
  (7:30 PM - 7:45 PM GMT)
Online
All Sessions
Session
Premiere
Industry Best Practices
Creative Leadership and Innovation
Branding
Intermediate
Art/Creative Director
Business Strategist/Owner
Web Designer
Social Media Content Creator
Marketer
Content Manager
By clicking add to schedule, I agree the Adobe family of companies may share my information with AMD to contact me about this session.
Closed captions in English are available in the video player.
Intermediate
Include in embedded catalog
AI Supported
12:00 p.m. Wednesday, Nov 11
Wednesday, Nov 11
, Creative Director, Filmmaker & Photographer, Know Hau Media Inc. and The Chris Hau
Most creators know the feeling: footage that's technically fine but doesn't stop the scroll. In this session, Canadian travel and lifestyle filmmaker Chris Hau breaks down how he uses AI Masking in Adobe Premiere to turn ordinary clips into visuals that hook viewers and keep them watching. Chris will walk through a real, hands-on example — isolating a subject, layering in dynamic text, and building a scroll-stopping edit in minutes rather than hours. It's a practical, no-fluff look at one feature that's changing how creators work. Better yet, it's even faster when running locally on AMD's on-device AI hardware, offering no cloud lag and faster render wait times. This isn't a product demo. It's a working creator showing the exact workflow he uses to turn a traditional editing task into trending content that performs. Most importantly, it shows how the right combination of software and hardware lets him spend more time creating and less time waiting.

Product: Premiere
- Wednesday, Nov 1112:30 PM - 12:45 PM EST
 
 (5:30 PM - 5:45 PM GMT)
Sponsored Session Information:
By clicking add to schedule, I agree the Adobe family of companies may share my information with AMD to contact me about this session.
In person
All Sessions
Creative Park Talk
Premiere
Thought Leadership
Creative Leadership and Innovation
Photography
Design, Imaging, and Illustration
Branding
Beginner
Intermediate
Art/Creative Director
Educator
Game Developer
Post-Production Professional
IT
Social Media Content Creator
Executive
Marketer
Advertiser
Content Manager
By clicking add to schedule, I agree the Adobe family of companies may share my information with ASUS to contact me about this session.
Beginner to Intermediate
Yes
Double Bookable
Yes
Tuesday, Nov 10
3:00 p.m. Tuesday, Nov 10
In this session, join former Senior Colorist at Warner Bros. and NFL Films, Jason Druss, for a deep dive into the world of High Dynamic Range (HDR). Whether you're editing or grading for YouTube, Instagram, or TikTok, you'll leave with a clearer picture of how to master and future-proof your HDR pipeline and what tools will matter most as HDR becomes standard practice.

In this session, you'll hear and learn:
- Where HDR color workflows stand today, and the challenges designers and creators still face
- How Color Mode in Adobe Premiere is elevating your HDR color workflow
- How the right display and AI-powered compute solutions support accurate, trustworthy results
- How HDR workflows will evolve over the next three years
Product: Premiere
- Tuesday, Nov 103:45 PM - 4:15 PM EST
 
 (8:45 PM - 9:15 PM GMT)
Sponsored Session Information:
By clicking add to schedule, I agree the Adobe family of companies may share my information with ASUS to contact me about this session.
In person
On demand, post event
All Sessions
Session
Not product specific
Running Your Business
Branding
Accelerating Creativity with AI
General Audience
Art/Creative Director
Educator
Graphic Designer
Closed captions in English will be available soon.
General Audience
Yes
Include in embedded catalog
AI Supported
Tuesday, Nov 10
1:00 p.m. Tuesday, Nov 10
, Owner and President, Gardner Design and LogoLounge.com
The future has a nasty habit of showing up early. Join Bill Gardner, founder of LogoLounge.comr and president of Gardner Design, for a provocative and irreverent look beyond today’s AI conversation to where brands and their identities may be headed, the glimmers already hiding in plain sight, and how to start designing for tomorrow before it becomes today.

You’ll discover how to:
- Spot emerging shifts before they become another designer’s case study
- Identify the essential brand signals that must survive increasingly adaptive identities
- Preserve human character in a world of infinite, algorithmically generated sameness
- Rethink the logo as identity moves beyond screens, static systems, and fixed experiences
- Turn some fairly wild speculation into smarter brand decisions you can make tomorrow
Product: Not product specific
- Tuesday, Nov 101:30 PM - 2:15 PM EST
  
  (6:30 PM - 7:15 PM GMT)
In person
Online
All Sessions
Session
Not product specific
Thought Leadership
Design, Imaging, and Illustration
Branding
Creator Economy
General Audience
Art/Creative Director
Educator
Graphic Designer
Motion Designer
Photographer
Print Designer
Web Designer
3D
Illustrator
Marketer
Closed captions in English will be available soon.
General Audience
Yes
Include in embedded catalog
Traditional Techniques
Featured Session
4:00 p.m. Wednesday, Nov 11
Wednesday, Nov 11
, Founder/CEO, The Futur
, Graphic Designer, Liz Mosley Design
Four years ago, a single rejection sent graphic designer Liz Mosley on a side quest she never could have predicted — one that started with a DM to Chris Do, CEO and Founder of The Futur — and ended up reshaping her entire career. That rejection sparked a challenge: To collect 100 of them. What she discovered changed everything.

In this session, Liz and Chris unpack why your fear of rejection is the real thing holding you back, the stories you're telling yourself about what "no" means, and why collecting rejections might be the best career move you’re not making.

Together they'll share:
- Why a "no" doesn't mean what you think it does
- How to turn rejection into momentum
- What it actually means if you're not getting rejected
- How to reframe fear as a signal — not a stop sign
Product: Not product specific
- Wednesday, Nov 114:00 PM - 4:45 PM EST
  
  (9:00 PM - 9:45 PM GMT)
In person
On demand, post event
All Sessions
Session
Not product specific
Thought Leadership
Branding
General Audience
Art/Creative Director
Graphic Designer
Social Media Content Creator
Marketer
Closed captions in English will be available soon.
General Audience
Yes
Include in embedded catalog
Traditional Techniques
Wednesday, Nov 11
2:00 p.m. Wednesday, Nov 11
, Founder, The Working Assembly
Brands today are pulling from the same references, following the same trends, and using the same tools. The result is a growing wave of identities that feel polished but forgettable. Join Jolene Delisle, Creative Director at The Working Assembly, for a conversation about what causes creative sameness and how teams can push past it. This session explores the real pressures shaping modern branding and the practical ways originality can survive inside fast-moving organizations.

You’ll learn:
- Why so many brands are beginning to look and sound alike
- How to create stronger visual and verbal differentiation
- Practical ways to defend originality during the review process
- How creative teams can increase their influence across an organization
Product: Not product specific
- Wednesday, Nov 112:00 PM - 2:45 PM EST
  
  (7:00 PM - 7:45 PM GMT)
In person
All Sessions
Lab
Illustrator
Adobe Firefly
How To
Branding
Intermediate
Art/Creative Director
Graphic Designer
Print Designer
Illustrator
Marketer
Intermediate
Yes
Mac
AI Supported
Tuesday, Nov 10
10:00 a.m. Thursday, Nov 12
12:00 p.m. Tuesday, Nov 10
Thursday, Nov 12
, Founder, Longo Designs
You decoded the brief. You did the work. Now it’s time to own the room. Whether you’re in-house, agency-side, or freelance, this lab gives creatives the tools to pitch with clarity, structure, and confidence. Join Nick Longo, founder of Longo Designs, to explore a proven process for storytelling, presentation, and audience-first thinking that helps neutralize objections and turn bold ideas into buy-in. You’ll build a complete pitch deck during the lab, ready to use on your next project.

In this lab, you’ll learn how to:
- Lead brand strategy, don’t just execute
- Turn creative briefs into audience insights, build style boards that align teams, and create presentations that drive impact and faster decision-making
- Use storytelling and framing to guide perspective and keep feedback focused
- Create Adobe Firefly renderings that make concepts feel real, presentation-ready, and easier to approve
Product: Illustrator, Adobe Firefly
- Tuesday, Nov 1012:30 PM - 2:00 PM EST
  
  (5:30 PM - 7:00 PM GMT)
- Thursday, Nov 1210:45 AM - 12:15 PM EST
  
  (3:45 PM - 5:15 PM GMT)

Welcome to the Session Catalog.