Adobe MAX - Sessions

In person
All Sessions
Lab
Substance 3D Stager
How To
Creative Leadership and Innovation
Beginner
Art/Creative Director
Business Strategist/Owner
Educator
Graphic Designer
3D
Illustrator
Social Media Content Creator
Marketer
Advertiser
Content Manager
Beginner
Yes
Mac
Traditional Techniques
3:00 p.m. Wednesday, Nov 11
Tuesday, Nov 10
1:00 p.m. Thursday, Nov 12
Thursday, Nov 12
Wednesday, Nov 11
3:00 p.m. Tuesday, Nov 10
, Principal Product Manager, 3D & Immersive, Adobe
Discover how digital twins — high-fidelity 3D product representations — can accelerate your marketing content at scale. In this hands-on lab, Jeanette Chow, Adobe Principal Product Manager, 3D & Immersive, guides you through the fundamentals, from what digital twins are to building variations and generating marketing-ready imagery. No prior 3D experience is needed.

You will learn:
- What digital twins are, and how they unlock product accuracy in generative AI workflows
- How to transform CAD data into accurate, high-quality 3D models — without learning 3D modeling
- How to build variations, including colorways and SKU options
- How to generate imagery from your digital twins for internal presentations and external marketing
- How digital twins can expand from product, marketing, and sales use cases
- How to get started with 3D digital twins, regardless of your current skill level
Product: Substance 3D Stager
- Tuesday, Nov 103:00 PM - 4:30 PM EST
  
  (8:00 PM - 9:30 PM GMT)
- Wednesday, Nov 113:30 PM - 5:00 PM EST
  
  (8:30 PM - 10:00 PM GMT)
- Thursday, Nov 121:30 PM - 3:00 PM EST
  
  (6:30 PM - 8:00 PM GMT)
In person
All Sessions
Session
Photoshop
Creative Cloud
Adobe Firefly
How To
Inspiration
Thought Leadership
Industry Best Practices
Collaborating with Your Team
Running Your Business
Creative Leadership and Innovation
Accelerating Creativity with AI
General Audience
Art/Creative Director
Business Strategist/Owner
Graphic Designer
Post-Production Professional
Illustrator
IT
Social Media Content Creator
Executive
Marketer
Advertiser
Content Manager
Closed captions in English will be available soon.
General Audience
Yes
AI Forward
Tuesday, Nov 10
1:00 p.m. Tuesday, Nov 10
, Amazon
, Executive Creative Technologist, Adobe
Creative teams lose hours to the work that surrounds every good idea — the versions, the resizes, the brand checks, the wait to learn whether an asset will even be accepted. AI assistants across Creative Cloud and Firefly are built to take that on, so your teams spend their time on the decisions only they can make, with creative control where it belongs. And because these assistants work agent to agent, they can draw on intelligence from across the ecosystem and act on it inside your projects. With Amazon, a designer knows what will pass publishing requirements before they export, turns one source into every compliant format, and reaches approval without leaving their tool. Our early work with Amazon is a glimpse into where Adobe's creative agents are headed.

Takeaways:
- Identify where AI assistants fit into your workflow today, and the work they take off your plate
- Learn how to work with them as creative partners, not crutches
- Explore how agent-to-agent connection extends the assistant beyond Adobe, with Amazon as the first example
- Get a first look at the new skills we're debuting at MAX, and where assistants go next
Product: Photoshop, Creative Cloud, Adobe Firefly
- Tuesday, Nov 101:30 PM - 2:15 PM EST
  
  (6:30 PM - 7:15 PM GMT)
Online
All Sessions
Session
Adobe Express
Adobe Workfront
Frame.io
Adobe Firefly
GenStudio
Industry Best Practices
Creative Leadership and Innovation
Branding
Accelerating Creativity with AI
General Audience
Beginner
Intermediate
Advanced
Art/Creative Director
Business Strategist/Owner
Front End Developer
Graphic Designer
Web Designer
IT
Social Media Content Creator
Executive
Marketer
Content Manager
By clicking add to schedule, I agree the Adobe family of companies may share my information with DEPT® to contact me about this session.
Closed captions in English are available in the video player.
Intermediate to Advanced
Include in embedded catalog
Tuesday, Nov 10
1:00 p.m. Tuesday, Nov 10
Scaling creative isn’t just about automation — it’s about strategy, people, and process. After producing over one million assets for brands like eBay, Spotify, and Just Eat, we’ve learned what works — and what definitely doesn’t. This session cuts through the hype to share real lessons on how to scale creative without losing impact, brand integrity, or your sanity.

Key takeaways:
- Scaling creative isn’t just about making more; it’s about making it better.
- Automation doesn’t replace creativity — it amplifies what’s possible.
- The right tools help, but real success comes from a shift in mindset.
Product: Adobe Express, Adobe Workfront, Frame.io, Adobe Firefly, GenStudio
- Tuesday, Nov 101:00 PM - 1:15 PM EST
 
 (6:00 PM - 6:15 PM GMT)
Sponsored Session Information:
By clicking add to schedule, I agree the Adobe family of companies may share my information with DEPT® to contact me about this session.
In person
All Sessions
Creative Park Talk
After Effects
Photoshop
Premiere
Adobe Firefly
Cross-app Workflow
Creative Leadership and Innovation
Design, Imaging, and Illustration
Accelerating Creativity with AI
Intermediate
Advanced
Front End Developer
Motion Designer
Post-Production Professional
3D
Advertiser
By clicking add to schedule, I agree the Adobe family of companies may share my information with HP to contact me about this session.
Intermediate to Advanced
Yes
Double Bookable
Tuesday, Nov 10
12:00 p.m. Tuesday, Nov 10
Step inside a new kind of animated production where performance, animation, and broadcast all happen live. IEL Studios brings together real-time animation, motion capture, virtual production, and the Adobe creative ecosystem to create and broadcast animated entertainment in front of a live studio audience. From Adobe Firefly, Photoshop, Illustrator, Premiere, and After Effects to Substance 3D Sampler and Substance 3D Painter, see how these tools connect throughout the creative pipeline, including capturing real-world materials and textures with the HP Z Captis. Discover how the convergence of creative tools and real-time technology is transforming animation from a traditionally produced medium into something that can be created, performed, directed, broadcast, and experienced live.

Product: After Effects, Photoshop, Premiere, Adobe Firefly
- Tuesday, Nov 1012:00 PM - 12:30 PM EST
 
 (5:00 PM - 5:30 PM GMT)
Sponsored Session Information:
By clicking add to schedule, I agree the Adobe family of companies may share my information with HP to contact me about this session.
In person
All Sessions
Session
Thought Leadership
Creative Leadership and Innovation
General Audience
Art/Creative Director
Business Strategist/Owner
Executive
Marketer
Advertiser
Content Manager
By clicking add to schedule, I agree the Adobe family of companies may share my information with CDW to contact me about this session.
Closed captions in English will be available soon.
General Audience
Yes
4:00 p.m. Wednesday, Nov 11
Wednesday, Nov 11
, Head of Strategy and Portfolio, CDW Advisory Services, CDW
, Director, Strategy & Transformation, CDW
Creativity is entering a new era. The convergence of AI, data, and digital experiences is transforming how ideas are imagined, created, and delivered. Designers can explore more possibilities, teams can move from concept to execution faster,and experiences can be tailored in meaningful new ways. But as innovation accelerates, organizations are asking a fundamental question: Are we ready? Readiness goes beyond technology. It requires aligning people, processes, workflows, and leadership to embrace new ways of creating and collaborating. It means empowering creative teams to adapt confidently while preserving the imagination and human perspective that define great work. CDW Strategy & Transformation helps organizations assess and build this readiness. We partner with creative, marketing, and business leaders to understand how ideas flow, how insights inform decisions and how teams work together. Together we identify opportunities to reduce friction, accelerate adoption, and create an environment where innovation can thrive. By connecting vision to execution, organizations gain the alignment, agility, and confidence needed to turn creativity into lasting impact in an AI-enabled world.
- Wednesday, Nov 114:00 PM - 4:45 PM EST
 
 (9:00 PM - 9:45 PM GMT)
Sponsored Session Information:
By clicking add to schedule, I agree the Adobe family of companies may share my information with CDW to contact me about this session.
In person
All Sessions
Session
Creative Cloud
Adobe Firefly
How To
Inspiration
Industry Best Practices
Collaborating with Your Team
Running Your Business
Creative Leadership and Innovation
Accelerating Creativity with AI
General Audience
Art/Creative Director
Graphic Designer
Post-Production Professional
Illustrator
Social Media Content Creator
Executive
Marketer
Advertiser
Content Manager
Closed captions in English will be available soon.
General Audience
Yes
AI Forward
Tuesday, Nov 10
3:00 p.m. Tuesday, Nov 10
, Sr. Creative Technologist - Pro Design, Adobe
, Principal Creative Technologist, Adobe
A single prompt can't capture everything a real creative workflow needs; some steps have to be deterministic, not probabilistic, and producing a full set of on-brand variations at scale takes more than one great generation. Join Manuel Sainsily and Mary Poplin of Adobe for an introduction to Adobe Firefly Graph, a node-based visual canvas for AI-powered creative workflows that combines Adobe's creative applications with top AI models to produce repeatable, shareable outputs at scale. Follow a live build from first node to a running workflow, then see what enterprise-ready means through a real customer example.

Takeaways:
- Why prompt-only generation breaks down for complex, repeatable creative work
- How node-based workflows make creative processes visible, shareable, and reusable
- How to build your first Firefly Graph workflow: nodes, connections, and a running workflow
- What enterprise-ready looks like: governance, scalability, indemnification, and content authenticity in practice
Product: Creative Cloud, Adobe Firefly
- Tuesday, Nov 103:30 PM - 4:15 PM EST
  
  (8:30 PM - 9:15 PM GMT)
In person
All Sessions
Session
Creative Cloud
How To
Inspiration
Thought Leadership
Industry Best Practices
Creative Leadership and Innovation
General Audience
Art/Creative Director
Business Strategist/Owner
Graphic Designer
Motion Designer
Photographer
Illustrator
Executive
Advertiser
Closed captions in English will be available soon.
General Audience
Yes
AI Forward
5:00 p.m. Tuesday, Nov 10
Tuesday, Nov 10
, Global Director, VML Intelligence
, Global Creative Data Lead, WPP Enterprise Solutions
Many enterprises prioritize smoother systems for optimization, and that makes output more predictable — 76% of people surveyed globally say few brands stand out as different. In a flood of synthetic content, the ultimate creative advantage belongs to our messy, weird, unpredictable human spirit. Join Emma Chiu, Global Director, and Jason Carmel, Global Creative Data Lead, WPP Enterprise Solutions, to explore why the next leap in human creativity depends on designing workflows that amplify originality rather than conformity. It is a rallying cry for leaders to remember that what makes us uniquely human are the very things that make us stand out.

You’ll learn:
- How to structurally design creative friction into workflows to generate unique ideas
- Emerging 2027 consumer trends that help brands break through the algorithmic noise
- Ways to build organizational confidence to take bigger creative risks
- How to scale production with AI while preserving authentic brand expression and human craft
Product: Creative Cloud
- Tuesday, Nov 105:15 PM - 6:00 PM EST
  
  (10:15 PM - 11:00 PM GMT)
In person
All Sessions
Lab
Creative Cloud
Adobe Firefly
How To
Creative Leadership and Innovation
Accelerating Creativity with AI
Advanced
Art/Creative Director
Business Strategist/Owner
Graphic Designer
Motion Designer
Web Designer
Social Media Content Creator
Advertiser
Content Manager
Advanced
Yes
Mac
AI Forward
1:00 p.m. Wednesday, Nov 11
8:00 a.m. Thursday, Nov 12
Tuesday, Nov 10
Thursday, Nov 12
Wednesday, Nov 11
3:00 p.m. Tuesday, Nov 10
, Principal Customer Strategy & Success Specialist, Adobe
Join Tor Gundersen, Principal Customer Strategy & Success Specialist at Adobe, to discover what happens when strategy, imagination, and generative AI come together. Starting with a creative brief and an established brand, you'll use Firefly AI Assistant and Firefly Boards to explore new possibilities, shape a product launch from the ground up, and transform early ideas into a cohesive creative vision. Experience a new creative workflow that blends conversation, exploration, and rapid iteration — revealing how AI can act as a partner in the creative process, helping you move from inspiration to execution faster than ever before.

Learn how to:
- Use Firefly AI Assistant to interpret a creative brief, explore concepts, and establish an initial visual direction
- Build and refine hero assets — packaging, product photography, merchandising, and advertising — inside Firefly Boards
- Extend hero assets into a full campaign across social content, video, out-of-home, and point-of-sale materials
Product: Creative Cloud, Adobe Firefly
- Tuesday, Nov 103:00 PM - 4:30 PM EST
  
  (8:00 PM - 9:30 PM GMT)
- Wednesday, Nov 111:00 PM - 2:30 PM EST
  
  (6:00 PM - 7:30 PM GMT)
- Thursday, Nov 128:00 AM - 9:30 AM EST
  
  (1:00 PM - 2:30 PM GMT)
In person
All Sessions
Creative Park Talk
Substance 3D Designer
Industry Best Practices
Creative Leadership and Innovation
Design, Imaging, and Illustration
Intermediate
Art/Creative Director
Educator
Game Developer
Motion Designer
Post-Production Professional
3D
Illustrator
By clicking add to schedule, I agree the Adobe family of companies may share my information with AMD to contact me about this session.
Intermediate
Yes
Double Bookable
Yes
1:00 p.m. Wednesday, Nov 11
Wednesday, Nov 11
, Co-founder & Realtime Principal Creative, playard studios
Join Carlos Fueyo, CEO, Director, and Principal Realtime Creative at playard studios, to learn how the award-winning animated short film, The Last Advice, brought cinematic-quality 3D assets to life through a streamlined solo artist workflow. In this fast-paced session, Carlos will demonstrate how Adobe Substance 3D Painter and Stager were used to texture, look develop, and visualize a production-ready asset from concept to final render. Learn practical techniques for creating compelling materials, accelerating iteration, and maintaining creative control while achieving the visual quality expected in modern animation. See how real-time workflows, procedural tools, and rapid visualization helped transform ideas into polished results efficiently, allowing more time for creative exploration and refinement. The session will also highlight how AMD Threadripper-powered workstations enabled a responsive, high-performance workflow that supported faster iteration and film-quality output. Whether you're a 3D artist, motion designer, or creative technologist, you'll leave with actionable insights for building high-quality assets faster and bringing ambitious creative visions to life.

Product: Substance 3D Designer
- Wednesday, Nov 111:30 PM - 2:00 PM EST
 
 (6:30 PM - 7:00 PM GMT)
Sponsored Session Information:
By clicking add to schedule, I agree the Adobe family of companies may share my information with AMD to contact me about this session.
In person
All Sessions
Session
After Effects
Illustrator
InDesign
Not product specific
Photoshop
Premiere
Adobe Stock
Frame.io
Adobe Firefly
Thought Leadership
Creative Leadership and Innovation
General Audience
Art/Creative Director
Business Strategist/Owner
Educator
Graphic Designer
Motion Designer
Photographer
Post-Production Professional
Print Designer
Web Designer
3D
Illustrator
Social Media Content Creator
Executive
Marketer
Advertiser
Content Manager
By clicking add to schedule, I agree the Adobe family of companies may share my information with Thinkingbox to contact me about this session.
Closed captions in English will be available soon.
General Audience
Yes
Wednesday, Nov 11
2:00 p.m. Wednesday, Nov 11
Great brand ideas are easy to lose between the brainstorm and the build. This session traces what it actually takes to move a brand from digital to physical, covering the design and operational decisions that keep a concept intact from first sketch to final execution. Told through real examples of brand experiences built for events and activations, with a focus on what transfers across different scales and budgets.

Key Takeaways:
- How to translate a brand identity into a physical experience without losing the idea
- The design decisions that make an activation memorable versus forgettable
- How to connect digital and physical touchpoints consistently
- What creative teams of any size can take from large-scale production thinking.
Product: After Effects, Illustrator, InDesign, Not product specific, Photoshop, Premiere, Adobe Stock, Frame.io, Adobe Firefly
- Wednesday, Nov 112:00 PM - 2:45 PM EST
 
 (7:00 PM - 7:45 PM GMT)
Sponsored Session Information:
By clicking add to schedule, I agree the Adobe family of companies may share my information with Thinkingbox to contact me about this session.
In person
All Sessions
Session
Adobe Firefly
Industry Best Practices
Creative Leadership and Innovation
Accelerating Creativity with AI
General Audience
Art/Creative Director
Business Strategist/Owner
Social Media Content Creator
Executive
Marketer
Content Manager
Closed captions in English will be available soon.
General Audience
Yes
8:00 a.m. Thursday, Nov 12
Thursday, Nov 12
As demand for content continues to accelerate, enterprises are under increasing pressure to deliver faster, at greater scale, without compromising quality. The challenge is no longer simply adopting new technologies, it’s knowing where automation, generative AI, and agents can create the greatest impact. Discover which content workflows are creating the greatest opportunities across industries, how to match the right technology to the right task, and how digital twins can transform product assets into reusable engines for content creation — from packshots and lifestyle imagery to configurators, video, and content adaptation.

Takeaways:
- Match the right technology to the workflow: Understand when to apply automation, generative AI, agents, and other technologies for maximum impact
- Identify high-value opportunities: Learn which workflows are driving the greatest impact across industries and where to prioritize investment
- Learn from customer examples: See how leading enterprises are putting these approaches into practice to increase speed, quality, and scale
Product: Adobe Firefly
- Thursday, Nov 128:30 AM - 9:15 AM EST
  
  (1:30 PM - 2:15 PM GMT)
Online
All Sessions
Session
Fresco
Adobe Express
Inspiration
Creative Leadership and Innovation
Photography
Design, Imaging, and Illustration
Branding
General Audience
Art/Creative Director
Business Strategist/Owner
Educator
Graphic Designer
Motion Designer
Post-Production Professional
Print Designer
Web Designer
Illustrator
Social Media Content Creator
Marketer
Advertiser
Content Manager
By clicking add to schedule, I agree the Adobe family of companies may share my information with Pinterest to contact me about this session.
Closed captions in English are available in the video player.
General Audience
Include in embedded catalog
12:00 p.m. Wednesday, Nov 11
Wednesday, Nov 11
, content creator, None
Join Pinterest creator Arianna Cabrera (@yungpicari) for a behind-the-scenes look at how she uses Pinterest throughout her creative process, from inspiration and mood-boarding to publishing polished, scroll-stopping Pins. In this session, Arianna will share how Pinterest serves as both a visual discovery engine and a living portfolio, helping creative professionals develop ideas, showcase their work, and build an authentic brand. Attendees will learn practical tips for creating Pinterest-native content across creative formats, plus simple visual systems that make content more cohesive, save-worthy, and actionable. Using her own artwork and workflow as an example, Arianna will show how to turn inspiration into execution and how tools like Adobe Express can help bring that process to life.
Product: Fresco, Adobe Express
- Wednesday, Nov 1112:00 PM - 12:15 PM EST
 
 (5:00 PM - 5:15 PM GMT)
Sponsored Session Information:
By clicking add to schedule, I agree the Adobe family of companies may share my information with Pinterest to contact me about this session.
Online
All Sessions
Session
Not product specific
Inspiration
Creative Leadership and Innovation
Accelerating Creativity with AI
General Audience
Art/Creative Director
Business Strategist/Owner
Executive
Marketer
By clicking add to schedule, I agree the Adobe family of companies may share my information with Monks to contact me about this session.
Closed captions in English are available in the video player.
General Audience
Include in embedded catalog
Yes
3:00 p.m. Wednesday, Nov 11
Wednesday, Nov 11
What began as a one-off brief for Boomtown Festival became something much bigger: a repeatable product built on the idea that AI can amplify real-world experiences, not replace them. In this session, we’ll unpack the journey from brief to build and explore how creative experimentation and collaboration turned a single activation into an idea with global potential. Hear what it takes to push creative innovation within Monks, the lessons learned along the way and where the project could go next.

Product: Not product specific
- Wednesday, Nov 113:00 PM - 3:15 PM EST
 
 (8:00 PM - 8:15 PM GMT)
Sponsored Session Information:
By clicking add to schedule, I agree the Adobe family of companies may share my information with Monks to contact me about this session.
In person
All Sessions
Creative Park Talk
How To
Creative Leadership and Innovation
Accelerating Creativity with AI
By clicking add to schedule, I agree the Adobe family of companies may share my information with Soundstripe to contact me about this session.
Yes
Double Bookable
Thursday, Nov 12
11:00 a.m. Thursday, Nov 12
Music can make or break an edit. Join Soundstripe CEO Jeff Perkins as he shares insights from billions of music streams to reveal how soundtrack choices influence storytelling, audience engagement, and video performance.

Then, get an exclusive look at two new tools designed to help creators work faster. See Soundstripe LIVE, a macOS app that analyzes your timeline and suggests music in real time, and a soon to launch, AI-powered editor that automatically adapts songs to fit the exact length of your project.

Whether you're creating social content, branded videos, documentaries, or films, you'll learn practical ways to find the right music faster and streamline your editing workflow without sacrificing creative control.

Key takeaways:
- How music shapes storytelling and audience engagement
- Insights from billions of music streams
- Real-time music recommendations with Soundstripe LIVE
- AI-powered song editing with Soundstripe's latest feature (coming in October)
- Faster, more efficient music workflows for creators
- Thursday, Nov 1211:30 AM - 12:00 PM EST
 
 (4:30 PM - 5:00 PM GMT)
Sponsored Session Information:
By clicking add to schedule, I agree the Adobe family of companies may share my information with Soundstripe to contact me about this session.
In person
All Sessions
Session
Industry Best Practices
Creative Leadership and Innovation
Accelerating Creativity with AI
General Audience
Art/Creative Director
Business Strategist/Owner
Executive
Marketer
Advertiser
Content Manager
By clicking add to schedule, I agree the Adobe family of companies may share my information with Omnicom to contact me about this session.
Closed captions in English will be available soon.
General Audience
Yes
Yes
Wednesday, Nov 11
2:00 p.m. Wednesday, Nov 11
Your best idea rarely survives the handoff. It gets re-briefed, resized, re-approved, and by the time it reaches the customer, half of what made it good is gone. That's not a creative problem — it's an operations problem. Omnicom and Adobe built an agentic AI operating model that keeps the idea intact from first sketch to final activation, so what ships looks like what you made. Join us to see:
- Where a creative concept actually breaks down between the brief and the buy, and why
- How AI can take over the resizing, versioning, and repetitive production work, so more of your time goes to the work only you can do
- One brief, followed live, end-to-end — insight, to concept, to activation — with the creative intent still intact at the finish line
- What this means for how creative teams work day-to-day: more control, earlier input, less rework
- Wednesday, Nov 112:00 PM - 2:45 PM EST
 
 (7:00 PM - 7:45 PM GMT)
Sponsored Session Information:
By clicking add to schedule, I agree the Adobe family of companies may share my information with Omnicom to contact me about this session.
Online
All Sessions
Session
Premiere
Industry Best Practices
Creative Leadership and Innovation
Branding
Intermediate
Art/Creative Director
Business Strategist/Owner
Web Designer
Social Media Content Creator
Marketer
Content Manager
By clicking add to schedule, I agree the Adobe family of companies may share my information with AMD to contact me about this session.
Closed captions in English are available in the video player.
Intermediate
Include in embedded catalog
AI Supported
12:00 p.m. Wednesday, Nov 11
Wednesday, Nov 11
Most creators know the feeling: footage that's technically fine but doesn't stop the scroll. In this session, Canadian travel and lifestyle filmmaker Chris Hau breaks down how he uses AI Masking in Adobe Premiere to turn ordinary clips into visuals that hook viewers and keep them watching. Chris will walk through a real, hands-on example — isolating a subject, layering in dynamic text, and building a scroll-stopping edit in minutes rather than hours. It's a practical, no-fluff look at one feature that's changing how creators work. Better yet, it's even faster when running locally on AMD's on-device AI hardware, offering no cloud lag and faster render wait times. This isn't a product demo. It's a working creator showing the exact workflow he uses to turn a traditional editing task into trending content that performs. Most importantly, it shows how the right combination of software and hardware lets him spend more time creating and less time waiting.

Product: Premiere
- Wednesday, Nov 1112:30 PM - 12:45 PM EST
 
 (5:30 PM - 5:45 PM GMT)
Sponsored Session Information:
By clicking add to schedule, I agree the Adobe family of companies may share my information with AMD to contact me about this session.
In person
All Sessions
Creative Park Talk
Premiere
Thought Leadership
Creative Leadership and Innovation
Photography
Design, Imaging, and Illustration
Branding
Beginner
Intermediate
Art/Creative Director
Educator
Game Developer
Post-Production Professional
IT
Social Media Content Creator
Executive
Marketer
Advertiser
Content Manager
By clicking add to schedule, I agree the Adobe family of companies may share my information with ASUS to contact me about this session.
Beginner to Intermediate
Yes
Double Bookable
Yes
Tuesday, Nov 10
3:00 p.m. Tuesday, Nov 10
In this session, join former Senior Colorist at Warner Bros. and NFL Films, Jason Druss, for a deep dive into the world of High Dynamic Range (HDR). Whether you're editing or grading for YouTube, Instagram, or TikTok, you'll leave with a clearer picture of how to master and future-proof your HDR pipeline and what tools will matter most as HDR becomes standard practice.

In this session, you'll hear and learn:
- Where HDR color workflows stand today, and the challenges designers and creators still face
- How Color Mode in Adobe Premiere is elevating your HDR color workflow
- How the right display and AI-powered compute solutions support accurate, trustworthy results
- How HDR workflows will evolve over the next three years
Product: Premiere
- Tuesday, Nov 103:45 PM - 4:15 PM EST
 
 (8:45 PM - 9:15 PM GMT)
Sponsored Session Information:
By clicking add to schedule, I agree the Adobe family of companies may share my information with ASUS to contact me about this session.
Online
All Sessions
Session
Running Your Business
Creative Leadership and Innovation
Accelerating Creativity with AI
General Audience
Art/Creative Director
Business Strategist/Owner
Executive
Marketer
Advertiser
Content Manager
By clicking add to schedule, I agree the Adobe family of companies may share my information with Omnicom to contact me about this session.
Closed captions in English are available in the video player.
General Audience
Include in embedded catalog
Yes
Tuesday, Nov 10
1:00 p.m. Tuesday, Nov 10
Even with the right tools, good work still gets stuck — in approvals, in handoffs, in the gap between what marketing planned and what actually shipped. Most enterprises are living with four of these gaps: planning, creative intelligence, activation, and measurement — each one is a place where momentum and intent leak out. This session shows how Omnicom and Adobe are closing them, with live proof points from organizations running this way.

Join us to find out:
- Where marketing work actually stalls today, and why it's rarely the creative that's the bottleneck
- What breaks first when you try to run marketing this way, and how the AI agentic operating model handles it
- Clear next steps to pressure-test this against how your own team actually works
- Tuesday, Nov 101:00 PM - 1:15 PM EST
 
 (6:00 PM - 6:15 PM GMT)
Sponsored Session Information:
By clicking add to schedule, I agree the Adobe family of companies may share my information with Omnicom to contact me about this session.
In person
All Sessions
Session
Not product specific
Industry Best Practices
Creative Leadership and Innovation
General Audience
Art/Creative Director
Business Strategist/Owner
IT
Executive
Marketer
Closed captions in English will be available soon.
General Audience
Yes
AI Supported
Yes
5:00 p.m. Tuesday, Nov 10
Tuesday, Nov 10
, SVP, Chief Security Officer, Adobe
AI isn't just transforming how we create. It's changing how attackers discover and exploit weaknesses. Vulnerabilities that once took weeks to find can now be uncovered in hours, raising the stakes for the tools, data, and creative work we rely on. Aanchal Gupta, Chief Security Officer, Adobe, shares how Adobe is using AI to strengthen security fundamentals, helping protect the products and platforms that power creative work.

In this session you’ll:
- Understand how emerging technologies are changing the tools you rely on
- See how Adobe identifies vulnerabilities earlier and reduces risk at scale
- Learn how layered defenses protect your files, data, and creative work
- Explore how Adobe focuses on the risks that matter most to customers
Whether you're a creator, business leader, or innovator, you'll see how Adobe is evolving its defenses so you can create with confidence.
Product: Not product specific
- Tuesday, Nov 105:15 PM - 6:00 PM EST
  
  (10:15 PM - 11:00 PM GMT)
In person
All Sessions
Session
Adobe Firefly
Industry Best Practices
Creative Leadership and Innovation
General Audience
Art/Creative Director
Business Strategist/Owner
Advertiser
Closed captions in English will be available soon.
General Audience
Yes
AI Forward
4:00 p.m. Wednesday, Nov 11
Wednesday, Nov 11
, Head of Product Marketing, Firefly Enterprise, Adobe
When ServiceNow set out to reposition itself from an IT service vendor to the dominant control tower for enterprise AI, they faced a massive strategic hurdle: How do you scale a new brand identity across thousands of global assets without sacrificing speed or integrity? Go behind the scenes with the brand strategy and creative team at ServiceNow and Aaron Finegold, Head of Product Marketing, Adobe, as they deconstruct the exact playbook used to agentically unlock brand integrity and quality at market speed.

You’ll walk away with the strategies to:
- Preserve brand consistency and creative intent: Prevent brand drift and maintain absolute consistency
- Accelerate time-to-market: Bypass traditional review and approval bottlenecks by automating content validation and creation workflows
- Empower the human-in-the-loop: Rally change management around AI-native processes and democratize brand understanding across teams
- Measure strategic ROI: Identify ways brand intelligence impacts cost efficiencies and ability to scale buyer engagement
Product: Adobe Firefly
- Wednesday, Nov 114:00 PM - 4:45 PM EST
  
  (9:00 PM - 9:45 PM GMT)
In person
All Sessions
Session
Industry Best Practices
Creative Leadership and Innovation
General Audience
Art/Creative Director
Business Strategist/Owner
Graphic Designer
Executive
Closed captions in English will be available soon.
General Audience
Yes
AI Forward
10:00 a.m. Thursday, Nov 12
Thursday, Nov 12
, VP, Creative, Adobe
Most organizations are still experimenting with AI in the creative process. Adobe went further, and discovered AI doesn't fix a fragmented operating model — it exposes it. Resh Sidhu, VP, Creative at Adobe, shares what happened when a creative team became customer zero for AI-native ways of working.

In this session, you'll discover:
- What breaks when AI is bolted onto a legacy creative structure, and how to fix it
- Which creative roles and leadership skills matter most in an AI-native model
- Why taste, judgment, and originality are now competitive differentiators, not soft skills
- How Adobe connects idea development, production, and scale in one model
- Thursday, Nov 1210:30 AM - 11:15 AM EST
  
  (3:30 PM - 4:15 PM GMT)
In person
All Sessions
Session
Adobe Firefly
Inspiration
Thought Leadership
Industry Best Practices
Collaborating with Your Team
Running Your Business
Creative Leadership and Innovation
Accelerating Creativity with AI
General Audience
Art/Creative Director
Business Strategist/Owner
Graphic Designer
Post-Production Professional
Print Designer
Web Designer
Illustrator
IT
Executive
Marketer
Advertiser
Content Manager
Closed captions in English will be available soon.
General Audience
Yes
AI Forward
Wednesday, Nov 11
2:00 p.m. Wednesday, Nov 11
, Director, GenAI and Creative Technology, Comcast
, Director of Product Marketing, Firefly Enterprise Services, Adobe
, Head of Customer Engagement, Adobe Firefly Enterprise, Adobe
AI is reshaping how creative work gets done, but realizing its full value requires more than the latest technology. This panel brings together Adobe experts and enterprise leaders to explore how organizations are evolving creative teams — specifically around new roles, ways of working and operating models. Drawing on insights from Adobe's research, attendees will learn practical strategies for leading organizational change and building creative organizations that can scale with AI.

Takeaways:
- Learn how new roles and ways of working are shaping the creative teams of the future
- Explore the evolution of the creative technologist, a critical role in unlocking value, and how to make them successful in your organizations
- Learn best practices from experts across Adobe, brands and agencies in driving this transformation
Product: Adobe Firefly
- Wednesday, Nov 112:00 PM - 2:45 PM EST
  
  (7:00 PM - 7:45 PM GMT)
In person
All Sessions
Session
Creative Cloud
Adobe Firefly
How To
Inspiration
Thought Leadership
Industry Best Practices
Creative Leadership and Innovation
Accelerating Creativity with AI
General Audience
Art/Creative Director
Business Strategist/Owner
Graphic Designer
Motion Designer
Photographer
Web Designer
Illustrator
Social Media Content Creator
Executive
Marketer
Advertiser
Content Manager
Closed captions in English will be available soon.
General Audience
Yes
AI Forward
Yes
8:00 a.m. Wednesday, Nov 11
Wednesday, Nov 11
, Executive Director, Content Platform Capabilities & Innovation, Eli Lilly and Company
, Global Head of Content Authenticity, Adobe and C2PA Steering Committee Member, Adobe
, Associate Vice President, Creative Capabilities, Eli Lilly
, Director of Product Management, Adobe
As creative teams define how AI fits into their work, trust is becoming just as important as innovation. Creative teams aren't simply looking for AI that helps them work faster, they want AI that protects brand integrity and human craft.

Join creative and innovation leaders from Eli Lilly and Adobe to explore how organizations are designing trust into every stage of the creative process. Find out why authenticity isn't just a feature; it's becoming the foundation of modern creative workflows.

Key takeaways:
- Discover how Eli Lilly is creating authentic, brand-safe AI content at scale with Firefly Custom Models
- Learn how Adobe Content Authenticity for Enterprise brings traceability and clarity to every stage of the content lifecycle
- Explore how evolving ideas around trust and authenticity are shaping the future of creative work
- Understand the latest on copyright guidance for creatives when using AI, and examples of how AI-assisted work can be protected
Product: Creative Cloud, Adobe Firefly
- Wednesday, Nov 118:15 AM - 9:00 AM EST
  
  (1:15 PM - 2:00 PM GMT)

Welcome to the Session Catalog.