12:00 PM EDT - Wednesday, Aug 5
![Opening Keynote [WF900] banner](https://static.rainfocus.com/adobe/skillx26/static/staticfile/staticfile/tileadobeworkfront_1748887556902001lYAl_1779145457452001wLzh.png)
Opening Keynote [WF900]
Opening Keynote
Grow Track: Driving End‑User Adoption: Change Management Best Practices for Real Impact [WF201]
Struggling to turn new technology launches into lasting user adoption? Learn practical, human‑centered change management strategies that drive real results. Discover how to engage end users early, tailor adoption tactics by persona, leverage adoption surveys as listening tools, and communicate value in ways that accelerate behavior change.
Gain clear, repeatable tactics to move from launch to sustained usage and meaningful transformation—applicable across industries and digital initiatives.
Key Takeaways:
Learn Track: Build for the Bot: Designing Workfront for Automation & AI [WF101]
Most teams design Workfront for today’s users not tomorrow’s automation. This session challenges that mindset by showing how a shift in design thinking can unlock new ways of working. This session is ideal for Workfront admins, process owners, and leaders.
At my last company, a Fortune 500 homebuilder, this approach saved about 1,600 hours last year through automation, AI, and process redesign. Learn how to design Workfront with an automation-first approach, where workflows, data, and processes are built to take advantage of Fusion and AI. We’ll explore how to uncover inefficiencies, reduce manual work, and capture the right data upfront, because automation, AI, and conversational experiences are only as good as the data behind them.
Strong data and automation are the foundation for efficiency, but the real opportunity goes beyond time savings and lies in reimagining how work should happen. We’ll review a simple framework to evaluate setup, identify automation opportunities, and make Workfront easier to scale.
Key Takeaways:
1:00 PM EDT - Wednesday, Aug 5
Grow Track: Your New AI Teammate: Mastering Workfront's Brand Reviewer [WF202]
Content is scaling fast — brand consistency shouldn't suffer for it. Adobe Workfront's AI Collaborators let you add AI agents directly into your workflows as permissioned team members. In this session, we'll focus on the Content Reviewer: how to set it up, how to use it well, and what to watch out for.
You'll learn how to configure and assign a Reviewer, build brand guidelines that drive quality feedback, and design multi-stage approvals with a clear naming taxonomy that keeps everything organized as you scale. We'll also cover prerequisites and current limitations so you can plan your rollout with confidence.
Key Takeaways:
• How to create and configure a Brand Reviewer from scratch and integrate it into your approval workflows
• Best practices for multi-stage approval design and a naming scheme that scales with your team
• Key prerequisites, caveats, and the real-world value the Content Reviewer brings to your content supply chain
Learn Track: Streamlining Planning With Workfront AI: From Spreadsheets to Smart Workspaces [WF102]
Workfront Planning’s new AI Agent unlocks a faster, more intuitive way for teams to turn scattered planning documents into structured, actionable workspaces.
This session will demonstrate how anyone from admins and power users to project and resource managers can use AI to transform existing Excel files, Smartsheets, Word documents, and other business artifacts into organized plans that accelerate alignment and execution. We’ll walk through real examples from event, campaign, and product planning to show how the AI Agent interprets inputs, recommends structure, and auto‑generates taxonomies and values. The session will also highlight how Workfront Planning connects with Workfront Workflow to report on the Planning Workspace.
Key Takeaways:
Grow Track: Building Strong Links for Your Content Supply Chain with Adobe Solutions [WF203]
Tired of manual processes and disconnected tools slowing down your content operations? Learn how OneAmerica Financial established a robust content supply chain by leveraging Workfront, AEM, and Fusion. Starting with a solid foundation in Workfront, the team identified integration opportunities and eliminated manual work through Fusion automation. Discover how persistence and smart use of Adobe products led to a more consistent, efficient workflow—enabling future planning and continuous improvement.
You will learn how to:
• Implement and optimize Workfront for portfolio, project, and program management
• Integrate Workfront with AEM, including mapping metadata, schemas, and automating asset review and replacement
• Use Fusion automation to streamline asset expiration workflows, approvals, and compliance
This session is for admins, leaders, and MarTech professionals seeking to build and automate a scalable content supply chain with Adobe tools.
Learn Track: Workfront Reporting Hidden Gems: 10 Tips That Will Save Time and Impress Leadership [WF103]
Tracking productivity, costs, cycle time, compliance, resourcing, and general visibility are common business outcomes you want from Workfront. However, these outcomes are all ethereal unless you can report on them!
Luckily Workfront excels with all these levers. Come learn how you can create and mine the data in your Workfront instance to drive positive outcomes in all areas and look great to your leadership while you do it. This session will provide practical tips tailored for Data Analysts, System Admins, Group Admins, and Reporting Specialists who are responsible for creating, managing, and reporting on Workfront data.
Key Takeaways:
2:00 PM EDT - Wednesday, Aug 5
Grow Track: Workfront Architecture: Planning, Fusion, and Workflow for Enterprise Scale [WF204]
Ready to elevate Workfront from a project tool to a high-performance engine of innovation? Discover practical architectural strategies that enable growth, organizational change, and enterprise scale. Learn how to position Planning as your decision layer, Workflow as your execution engine, and Fusion as the orchestration layer to connect systems and build a cohesive content supply chain. Explore core Workfront objects, unified taxonomy, and multi-solution workflows that drive automation, leadership visibility, and intelligent insights. Equip yourself with actionable strategies and reusable templates to architect Workfront for scale.
Key Takeaways:
• Structure Workfront with unified taxonomy, custom forms, and fields for consistency and collaboration
• Use Planning, Workflow, and Fusion to automate processes and connect enterprise systems
• Build dashboards and leverage native Fusion modules for intelligent insights and orchestration
This session is for admins, power users, executive sponsors, and leaders seeking to architect Workfront for scalable growth and innovation.
Learn Track: Mastering Workfront Admin Basics: Tips To Accelerate Your Onboarding [WF104]
Feeling overwhelmed about where to start with Adobe Workfront? Whether you’re a Project Manager, an Application Owner, or a Systems Administrator, you’re not alone, I’ve been there too.
In this session, you’ll learn the foundational steps to set you up for success, both within the platform and across the broader Workfront ecosystem. I’ll share the key ingredients that helped me successfully navigate change management, build trust, and foster true Workfront champions across teams and departments.
I’ll walk you through my wins, my missteps, and the many teachable moments that shaped my journey mastering the Workfront Admin basics. I still have plenty more to learn, but I’m excited to pass along everything I’ve discovered so far.
Key Takeaways:
Closing Keynote [WFEXL]
Closing Keynote